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                <text>The role of corporate social responsibility in business sustainability</text>
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                <text>CSR is important not just because it helps businesses to help society and communities but because it can help firms to build trust and identify with the needs of communities. Establishing and keeping trust with customers, communities and regulators isn’t simple and can be easily damaged or lost. To be successful in the long-term, firms need to think beyond what’s affecting them today to what’s going to happen tomorrow. This isn’t just about addressing changes to technology or the needs of customers, but also taking into account alterations in social, environmental and governance issues A couple of studies in the past revealed that reputation and competitive advantage are the results of increased customer satisfaction after engaging in CSR . This study adds to knowledge by suggesting that Corporate strategy, Human resource strategy, Research and development strategy and Product strategy can …</text>
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                <text>A Conceptual Model of Drivers of Online Brand Engagement: Moderating Role of COVID-19</text>
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                <text>This chapter proposes that customer relationship management (CRM) activities of firms do have influence on trust developed by customers on digital platforms of firms. Similarly, e-commerce activities also impact the trust of customers on the digital platforms of firms. The model proposes further that online platform trust leads to the degree of online brand engagement. The higher the trust in the platform, the higher the likelihood of more online brand engagement of customers for the firms' brands. The proposed model however suggests that the relationship between digital platform trust of customers and brand engagement will be moderated by the impact of the COVID-19 pandemic. The implication is that the higher the COVID-19 impact, the higher the online brand engagement, and the lower the COVID-19 impact, the lower the online brand engagement.</text>
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                <text>Purpose&#13;
The purpose of this paper is to investigate how relationship marketing practice can lead to customer satisfaction in the current practices in the hotel industry in Ghana. Globally, the hospitality industry ranks as one of the most competitive business sectors with competing organisations relying on a cocktail of strategies such as relationship marketing to stay relevant, and attract and retain customers. This paper examines how relationship marketing impacts on trust, commitment and satisfaction for customers in the Ghanaian hospitality industry.&#13;
Design/methodology/approach&#13;
A positivist methodological framework was used for the collection of data, analysis and theoretical development in this research. The data collection questionnaire was administered to 167 guests of a 3-star hotel in the Accra Metropolis. Structural equation modelling was used to ascertain the significance of the relationship that exists …</text>
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                <text>The healthcare sector in Ghana is undergoing significant transformation, driven by the rapid adoption of digital technologies. This study explores the intricate relationships between digital transformation, technological readiness, leadership support, and turnover intentions among healthcare professionals in Ghana, with a specific focus on the mediating and moderating roles of HR practices and psychological contract. Drawing on social exchange theory, the research investigates how these factors contribute to employees' perceptions and their subsequent decisions to remain with or leave an organization. A survey method was employed, collecting data from 509 healthcare workers using convenience sampling. The study utilized covariance-based structural equation modeling and fuzzy-set qualitative comparative analysis (fsQCA) to test hypotheses and analyze causal complexities. The findings reveal that both …</text>
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                <text>Conceptual Framework–Sustainability Actions, Global Crises and Justice in the Future of Tourism and Hospitality</text>
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                <text>The coronavirus disease 2019 pandemic posed a big obstacle for nations as it affected the anticipated cash flows from the tourism and hospitality industry. Many tourist destinations have suffered as a result of the coronavirus disease 2019 crisis. Tourism and hospitality have been major source of revenue, and nations depend on them to augment their budgetary issues and support the provision of basic public services. Ethical tourism, responsible tourism, social justice, and sustainable tourism promise to be effective tools to execute this reputation agenda, which scholars have ignored. This paper proposes a conceptual framework that shows the effect of sustainability actions and justice on stakeholders in the tourism and hospitality industries, presently and for future generations. An in-depth literature review was employed using papers on sustainability actions. Using Scopus-indexed journals, 88 articles from …</text>
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                <text>Undoubtedly, the competitive business environment arising from current global economic challenges and the rapid technological advancement among other pertinent issues, pose a serious challenge for businesses especially, those within emerging market enclaves. This situation necessitates proactive measures, innovation as well as strategic approaches to change management in a bid to salvage most of these businesses from collapsing. This research aims at examining the role played by strategic change management in emerging markets from the Ghanaian perspective. In view of this, the study reviewed related literature from electronic books, articles and reports on areas such as emerging markets, strategic management and change management practices. Observations from this research include highlights of the significant challenges faced by businesses in emerging markets due to difficulty in obtaining …</text>
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