118 10 3070 https://repository.gctu.edu.gh/files/original/ce96261e5160ee416211693e01a88fb0.pdf ddf464fa6a4968f2948612d06c9ef7e7 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource CSR and education: The Ghanaian and African perspective Creator An entity primarily responsible for making the resource George K Amoako, Ruby Melody Agbola, Robert K Dzogbenuku, Evans Sokro Description An account of the resource Issues concerning society are everybody's business. Therefore, individuals, larger or smaller groups, formal or informal entities, public or private firms, governmental or non-governmental organisations who are key stakeholders of society must always aspire to champion societal concerns. Society's welfare should be everybody's business. Corporate social responsibility (CSR) in a broad sense can be viewed as the relationship of organisations with society as a whole, and the need for organisations to align their values with societal expectations . In reality, it is a set of standards by which organisations can impact their environment with the potential of creating sustainable development . It is critical that society educates everyone to be responsible. From all societal actors, universities are the ones educating the future elites of a country. What they teach and do not teach may make or break a nation's future and well … Publisher An entity responsible for making the resource available Emerald Group Publishing Limited Date A point or period of time associated with an event in the lifecycle of the resource 2013 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=20&pagesize=80&citation_for_view=hXmr_bYAAAAJ:LkGwnXOMwfcC Language A language of the resource English https://repository.gctu.edu.gh/files/original/1a41a0df26477210c21affb692c283ab.pdf ee61ab18fd02868dd36c43ee62b80106 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource How Organisational Performance is Affected by Strategic Corporate Social Responsibility (CSR). Creator An entity primarily responsible for making the resource George K Amoakoa, Gregory Amoahb, Attatesey Mayqueenc Description An account of the resource This paper aims to report as a study that contributes to the understanding of the roles of strategic corporate social responsibility (CSR) in overall organisational performance. The approach to the paper was by the review of acclaimed researches with linkages between corporate social responsibility, more specifically strategic corporate social responsibility and organisational performance. Strategic CSR undertaken by various organisations were analysed to find how significant they affect to performance metrics. The researchers had difficulties unearthing previous tangential and empirical research as there had not been a wealth of research in the area of CSR relationships especially with regards to strategic CSR practices and performance and at the same time, previous research on CSR mostly focuses on its nature and impact on society and how customer loyalty can be gained with CSR. The study thus revealed … Date A point or period of time associated with an event in the lifecycle of the resource 2016 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=20&pagesize=80&citation_for_view=hXmr_bYAAAAJ:L7vk9XBBNxgC Language A language of the resource English https://repository.gctu.edu.gh/files/original/6b3febd59ff7d1a1a8889a69c0d89ac6.pdf 58615bedfeb07adf3e23d1eeb3660084 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Customer Service and Customer Retention in Ghana's Banking Sector : The Case of SG SSB Bank (Societe Generale, Ghana) Creator An entity primarily responsible for making the resource George K. Amoako Robert K. Dzogbenuku,Godson K. Ahiabor Description An account of the resource This paper assesses the extent to which SG-SSB Bank Limited satisfies its customers in order to retain them and to identify the effects of customer service retention on the bank's fortunes. Regarding methodology of the study, a descriptive approach was considered using systematic random sampling method. The field instrument touched attributes of service performance, customer complaints, and service quality from 120 respondents. Multiple-linear regression model was used to determine the relationship between customer service delivery and customer retention. The study revealed that respondents were satisfied with service performance of quality service provided by the bank, but were dissatisfied with how the bank deals with customer complaints. It was concluded that though Ghana's banking sector is growing, much needs to be done in terms of client service management and strengthening employees' relationship with the management for growth. It is recommended that banks in Ghana must strive to meet ever increasing demands of clients if they want to remain relevant and competitive in the banking industry. The implication is that retaining customers through efficient customer service practices should be of prime focus of the top management for tangible results at the frontline. This will enhance corporate image in the banking sector, which is currently described as very competitive. Findings will be useful for policy development for sustainable growth in Ghana's financial services sector and other financial markets in Africa. Publisher An entity responsible for making the resource available Indian Journal of Marketing Date A point or period of time associated with an event in the lifecycle of the resource 2014 Source A related resource from which the described resource is derived https://scholar.google.com/scholar?oi=bibs&cluster=9394124534554939976&btnI=1&hl=en Language A language of the resource English https://repository.gctu.edu.gh/files/original/ad1a5ec9951f979e74c1c94baf8b26cd.pdf 12edd03ee02c8c94a94b39b06e4bf977 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A conceptual framework Creator An entity primarily responsible for making the resource George Kofi Amoako Description An account of the resource PurposeThe purpose of this paper is to explore the possible effects of corporate environmental activities on sustainable competitive advantage through the mediation of leadership factors and effective implementation strategies. Design/methodology/approachThe work is essentially non-empirical review of the literature with the development of a conceptual model which can be tested in a later study. FindingsThe study proposes that corporate environmental activities can give firms competitive advantage. The studies also propose that stakeholders can act as pressure thereby moderating the relationship between corporate environmental activities and sustainable competitive advantage. Leadership factors and effective implementation affect competitive advantage. Research limitations/implicationsThis study has a few limitations that must be considered and could provide guidance for future study; as this study does … Date A point or period of time associated with an event in the lifecycle of the resource 2019 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&citation_for_view=hXmr_bYAAAAJ:vjZqxyZ7hS4C Language A language of the resource English https://repository.gctu.edu.gh/files/original/c5160fb1764fae3daf54629340abf7fe.pdf 81b10865d6fc0f969d19a02d9bdbb82e Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Relationship marketing, orientation, brand equity and firm value: The mediating role of customer value—An emerging market perspective Creator An entity primarily responsible for making the resource George Kofi Amoako Description An account of the resource This study investigates how customer value mediates the relationship between relationship marketing and firm value, and how brand equity mediates the relationship between relationship marketing and firm value in the telecommunications industry in Ghana. A quantitative research design was adopted. Data were collected from 1,000 customers from four main telecommunications companies in Accra, the capital city of Ghana. Structural equation modelling was used to analyze the relationship among the variables. The findings demonstrate that all five dimensions of RM—trust, empathy, shared value, communication, and bonding—have a significant positive influence on brand equity. The test further revealed that brand equity significantly leads to firm value and customer value. The research findings indicate that the relationship marketing concept and brand equity can be used to improve customer value and firm … Publisher An entity responsible for making the resource available Routledge Date A point or period of time associated with an event in the lifecycle of the resource 2019 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&citation_for_view=hXmr_bYAAAAJ:ufKn5pxu7C0C Language A language of the resource English https://repository.gctu.edu.gh/files/original/ab1bc9ccbd78cba555349a06b89d75f3.pdf 7d5642b771868ec7e174bede76b42203 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Customer satisfaction: role of customer service, innovation, and price in the laundry industry in Ghana Creator An entity primarily responsible for making the resource George Kofi Amoako Description An account of the resource The purpose of this paper is to test and examine the interrelationships amongst customer satisfaction, customer service, innovation, and competitive pricing in the laundry industry in Ghana using the covariance approach of Structural Equation Modeling. Quantitative research design was adopted for this study. The data set used to meet this paper’s main objectives was collected using face to face meeting of laundry customers and requesting them to fill out a 1–5 point Likert scale questionnaire. The results demonstrate the mediating effects and moderating effects that customer service, competitive pricing, and innovation has on customer satisfaction in the laundry service industry in Ghana. Publisher An entity responsible for making the resource available Routledge Date A point or period of time associated with an event in the lifecycle of the resource 2022 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=20&pagesize=80&citation_for_view=hXmr_bYAAAAJ:e3CVSTJ63dQC Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource CSR practices of multinational companies (MNCs) and community needs in Africa: evidence of selected MNCs from Ghana Creator An entity primarily responsible for making the resource George Kofi Amoako Description An account of the resource Very little literature has been written on corporate social responsibility (CSR) activities of multinational companies (MNCs) and community needs in Ghana and Africa. Studies published pertaining to CSR in Africa is still relatively few. The relationship between company size and CSR activities has not been established through research in Ghana and Africa. Many MNCs in Ghana and Africa are striving to paint a picture of their companies as being highly socially responsible due to competition in the global market. The aim of this paper is to investigate the effects of the CSR contributions of Multi National Companies (MNCs) on local communities. This study also focused on investigating the reasons for the numerous CSR activities by these MNC’s and the benefits that these communities get. Five MNC’s (Vodafone, MTN, Unilever, Nestle and Shell) CSR activities were selected because they have invested … Publisher An entity responsible for making the resource available Springer International Publishing Date A point or period of time associated with an event in the lifecycle of the resource 2016 Source A related resource from which the described resource is derived http://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=20&pagesize=80&citation_for_view=hXmr_bYAAAAJ:1EqfMoDn7-AC Language A language of the resource English https://repository.gctu.edu.gh/files/original/e6b99b708c438a0244f6061a793e545c.pdf 3b5e3c0a6d44e616e38d91aa25ac30c9 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Using corporate social responsibility (CSR) to build brands: A case study of Vodafone Ghana Ltd Creator An entity primarily responsible for making the resource George Kofi Amoako Description An account of the resource The concept of corporate social responsibility (CSR) has received much attention over several decades. This research aimed at investigating the impact of CSR on organisational brand value. This thesis conceptualises CSR using the stakeholder theory approach as a brand building tool to increase organisational brand value emphasising the strategic importance of CSR and its potential to create mutually beneficial outcomes for organisations and their stakeholders. This thesis proposes that firms can gain increased organisational brand value and enjoy superior performance by incorporating CSR as an integral component of their corporate brand building strategy. A new and empirically tested CSR-brand strength-organisational brand value conceptual framework was developed in this thesis. The data was analysed to identify the significant relationships amongst these three main variables using the structural equation model (SEM) PLS.The first round of data collected were qualitative and was subjected to content analysis. It comprised of responses from the general public, customers, academic and industry practitioners. The results pointed out that most respondents understood what CSR is about and were aware of Vodafone‘s CSR activities in Ghana. They also indicated that culture has an effect on organisational CSR practice and CSR practice is more proactive in the Western world. The purpose of the second round of data analysis was twofold: to perform confirmatory factor analysis for each of the 65 variable in the model; and to use the structural equation model to examine the hypothesised relationships between CSR, brand strength and … Date A point or period of time associated with an event in the lifecycle of the resource 2017 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=20&pagesize=80&citation_for_view=hXmr_bYAAAAJ:VnuxuLaQPLMC Language A language of the resource English https://repository.gctu.edu.gh/files/original/c267cc9487d00bcb3425de0f20ebc31f.pdf 07828306732ee2713eb7f69742bd28b2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Distribution intensity and purchase behavior-mediating role of brand equity in oil marketing companies (OMCs): an emerging markets perspective Creator An entity primarily responsible for making the resource George Kofi Amoako Description An account of the resource The purpose of this research study is to investigate the relationship between distribution intensity and purchase behavior of customers in the downstream petroleum industry in Ghana mediated by brand equity. Brand equity components are brand perceived quality, brand awareness, brand association, and brand loyalty. The study revealed that there is a positive relationship between distribution intensity and purchase behavior through brand equity. Structural equation modelling was used to investigate the relationship among channel location, store availability (distribution intensity), and brand equity (brand loyalty, perceived quality, brand association and brand awareness) and purchase behavior. The study revealed that brand equity mediates the relationship between distribution intensity and purchase behavior in the oil marketing companies (OMCs) in Ghana. This study extends the applicability of brand equity … Publisher An entity responsible for making the resource available SAGE Publications Date A point or period of time associated with an event in the lifecycle of the resource 2022 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=20&pagesize=80&citation_for_view=hXmr_bYAAAAJ:U5uP8zs9lfgC Language A language of the resource English https://repository.gctu.edu.gh/files/original/25a90387679b9020b1ad864063e666a9.pdf 3d4e3dac7e348dbc1cdb7354c48e6815 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Enhancing Employability Skills in Marketing Graduates Through Teaching Philosophy and Curriculum Design: A Ghanaian Perspective- Creator An entity primarily responsible for making the resource George Kofi Amoako Description An account of the resource The purpose of this research is to find out how teaching philosophy and curriculum design can affect graduates' employability skills. In the same way, university survival also depends on how well graduates perform in the workplace. Teaching philosophy affects curriculum design which in turn could affect employability. Higher education teachers and administrators' awareness of these variables and how they interplay could enhance student employability skills. Qualitative methodology was used in this research to investigate the relationship between teaching philosophy, curriculum design, and employability skills. The data for the study were sampled from both public and private universities in Ghana. The population size for the study was 12 respondents. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2022 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=20&pagesize=80&citation_for_view=hXmr_bYAAAAJ:cww_0JKUTDwC Language A language of the resource English