117 10 3070 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Role of Corporate Governance in Business Performance in Ghana Creator An entity primarily responsible for making the resource George K Amoako Description An account of the resource The purpose of this chapter is to investigate factors that influence corporate governance issues in Africa and Ghana in particular. Good corporate governance is a key part of any organization that has and wants to maintain confidence, integrity, and efficiency for its stakeholders. It is also the basis to attract and retain best skilled human capital and financial capital on a sustained long-term basis. For this reason, it is important that good corporate governance not only is driven by compliance or regulatory requirements, but very importantly is also seen as a means by which nations, public and private sector companies, and indeed all economies can improve performance, competitiveness, and sustainability. This study seeks to demonstrate how corporate governance activities have influenced business success and how business success can be maintained through good governance in Ghana. It also seeks to ascertain and document how regulation can help shape governance issues in industry. Lastly, this study seeks to determine the extent to which nature and content of governance actions in Africa differ from Western and other economies in the world. The study used a sample of companies listed in Ghana Stock Exchange (GSE) index and the Ghana Club 100 database, an annual ranking of the most prestigious firms in Ghana. The study adopted a focus group exploratory approach in reviewing the corporate governance and business performance issues from the perspectives of regulations and performance of the top firms in Ghana. The respondents were MBA students from Central University College. All the students were workers, with some … Publisher An entity responsible for making the resource available Business Expert Press Date A point or period of time associated with an event in the lifecycle of the resource 2015 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=100&pagesize=100&citation_for_view=hXmr_bYAAAAJ:bbjcffOLshcC Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Unleashing salesforce performance: The impacts of personal branding and technology in an emerging market Creator An entity primarily responsible for making the resource George K Amoako, Bernard K Okpattah Description An account of the resource Today's sales force play crucial roles and are considered essential and strategic for enhancing competitiveness and sales growth. Thus, effective management of the sales force has assumed top priority for the marketing function in organizations, particularly in emerging markets to capture the millions of newly affluent consumers. This paper assesses how sales force management leverages the dynamics of personal branding and technology-enabled sales tools in the emerging market context to improve sales force productivity and performance. Using structural equation modelling with SmartPLS, responses from 209 sales executives in the insurance and fast moving consumer goods sector in the Greater Accra region of Ghana were analysed. Results highlight the relevance of appropriate training, motivation and recruitment processes on sales force ability to develop personal branding and use of technology to … Publisher An entity responsible for making the resource available Pergamon Date A point or period of time associated with an event in the lifecycle of the resource 2018 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&citation_for_view=hXmr_bYAAAAJ:Nnq8S6OXqDYC Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Re-branding and performance at Ghana oil company limited: an empirical study Creator An entity primarily responsible for making the resource George K Amoako, Bernard K Okpattah, Daniel Gameti, Mayqueen Attatsitsey Description An account of the resource Attempts by some state-owned enterprises (SOEs) to pursue rigorous branding and rebranding strategies have been met with disdain, particularly in Ghana where stakeholders and other commentators question the rationale for such strategies; labelling them as needless and wasteful due to the high associated financial implications. Yet, rebranding is necessary to offer differentiated products and services that outperform those of competitors. Using the 2010-2012 re-branding exercise undertaken by Ghana Oil Company (GOIL) – a state-owned oil marketing company in the petroleum downstream sector of Ghana as a case illustration, the paper evaluates the impacts of rebranding on firm performance through investment in employees and brand equity. The paper discusses and concludes with highlights of the specific contribution of rebranding in state-owned enterprises and make appropriate … Publisher An entity responsible for making the resource available Adonis & Abbey Publishers Date A point or period of time associated with an event in the lifecycle of the resource 2017 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=20&pagesize=80&citation_for_view=hXmr_bYAAAAJ:AFXcoJnoRH0C Language A language of the resource English https://repository.gctu.edu.gh/files/original/95a6da5f5ed2a4c4dce766ca8bd9b3fe.pdf ce5c38354a8fe777534f4e8720162681 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The impact of effective customer relationship management (CRM) on repurchase: A case study of (GOLDEN TULIP) hotel (ACCRA-GHANA) Creator An entity primarily responsible for making the resource George K Amoako, Emmanuel Arthur, Christiana Bandoh, Rachel Kafui Katah Description An account of the resource The purpose of this study was to determine the impact of Customer Relationship Management (CRM) on customer loyalty in the hotel industry. The study was conducted at the Golden Tulip hotel, Accra. The objectives of the study were to determine if (CRM) has an impact on customer loyalty, to determine if the practice of effective CRM in organisations leads to a long or short term financial impact, to find out the extent or degree to which effective CRM leads to customer satisfaction and to assess if the services provided by the hotel meets the needs and wants of customers. Questionnaires were administered to both individual and corporate clients of the hotel and the result of this was analyzed. The results showed that 46.3% of the respondents were females whilst 53.3% were males. Most of the respondents had heard about the hotel from newspaper advertisements (40%) and referrals from people who had used the hotel (30%). 80% of the respondents were willing to refer to the services of the hotel to other people whilst 90% of them were satisfied with the services at the hotel. The accommodation and catering facilities were mostly patronized. The perception among respondents about the hotel was good since they gave a positive review of the services. Most of the respondents agreed that they would come back to the hotel. The corporate clients were also satisfied with the services provided at the hotel with 20% having used the hotel for up to 4 years. The corporate clients said they would use the facility again, thus, customer loyalty existed among these clients as well as, the individual clients. It is recommended that the hotel improves the cooling … Date A point or period of time associated with an event in the lifecycle of the resource 2012 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&citation_for_view=hXmr_bYAAAAJ:d1gkVwhDpl0C Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Innovating Ansoff growth strategies in the hotel industry in Ghana Creator An entity primarily responsible for making the resource George K Amoako, Felicia De Heer, Rebecca Baah-Ofori Description An account of the resource In the twenty first century Africa has seen an increased momentum and an infusion of economic vibrancy in various sectors of the economy. In most of the countries there has been the development of a strong private sector participation in business and the application of technology in business is introducing new opportunities. The face of business is changing as the new impetus is redefining new relationships with customers. One major contributor to GDP growth in Africa is Tourism. Africa is endowed with many natural and beautiful tourist attractions. However this natural endowment alone is not enough to bring about growth and revenue so desired by investors. Managers in the Tourism sector must therefore give investors value for money by embarking on innovative growth strategies. Ansoff growth Strategies have been identified in marketing literature to provides insights for understanding and growing businesses … Publisher An entity responsible for making the resource available IGI Global Scientific Publishing Date A point or period of time associated with an event in the lifecycle of the resource 2015 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=20&pagesize=80&citation_for_view=hXmr_bYAAAAJ:5nxA0vEk-isC Language A language of the resource English https://repository.gctu.edu.gh/files/original/09e1a2c28b60304fe801089f50e66127.pdf 99515c0099595484f8c9d152495e636e Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Innovation and marketing in Africa–a Ghanaian perspective Creator An entity primarily responsible for making the resource George K Amoako, Joshua Kofi Doe, Felicia De Heer Description An account of the resource Innovation is a natural part of all human societies. Africans are probably more innovative than other races, if necessity is the mother of inventions, and yet have realised the least benefits from the exploitation of innovation in the performance of marketing and business activities. This paper reviews literature from various sources to throw more light on the issues and challenges that confront the exploitation of innovation and marketing in Africa. Based on the evidence given the paper suggests areas where attention need to be drawn in order to enhance Africa’s ability to exploit innovations and marketing. Publisher An entity responsible for making the resource available Inderscience Publishers Ltd Date A point or period of time associated with an event in the lifecycle of the resource 2014 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=20&pagesize=80&citation_for_view=hXmr_bYAAAAJ:_FxGoFyzp5QC Language A language of the resource English https://repository.gctu.edu.gh/files/original/5c8b0102a8ff1e17f4fcabe8be10cd5d.pdf b4fdd3b2300d2b9b4f7ca6e554e8f9ab Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource An analysis of the impact of strategic marketing on profitability of rural banks–A case study of Dangme Bank Creator An entity primarily responsible for making the resource George K Amoako, Kwasi Dartey-Baah Description An account of the resource The purpose of this study is to examine the factors that influence strategic marketing in relation to profitability in rural banking in Ghana. The research was conducted to see how management and employees follow strategic marketing programmes in delivering superior quality service to their customers and how customers view the service that they receive from the bank. Data was collected from primary and secondary sources. The research revealed that strategic marketing has an effect on the profitability of rural bank services; it revealed that Dangme Rural Bank was marketing oriented and were practicing strategic marketing very well. All employees and the management were conscious of strategic marketing process and activities. Publisher An entity responsible for making the resource available Canadian Center of Science and Education Date A point or period of time associated with an event in the lifecycle of the resource 2012 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=20&pagesize=80&citation_for_view=hXmr_bYAAAAJ:IjCSPb-OGe4C Language A language of the resource English https://repository.gctu.edu.gh/files/original/a0a6bd46c7e2a95c889fdf7dd0051b5a.pdf 1e71787ed54853c2e4e68f8c344e5012 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The effect of sponsorship on marketing communication performance: A case study of Airtel Ghana Creator An entity primarily responsible for making the resource George K Amoako, Kwasi Dartey-Baah, Robert K Dzogbenuku, Samuel Kwesie Junior Description An account of the resource The purpose of this study is to have a clear understanding of how sponsorship contributes positively to marketing communications performance. The methodology is based on social survey technique, which examines opinions, behaviors, and perceptions by asking people questions. Questionnaires were used to collect quantitative data to ensure a structured approach. An increase in brand awareness, brand preferences, brand recall, projecting the company’s image and above all goodwill, can lead to increased sales, and consequently increase organizational value, indicating that sponsorship contributes positively to marketing communication performance. Due to the limited resources, future research needs to examine sales as an additional factor to measure the effect of sponsorship on marketing communication performance to give a better view of the effect of sponsorship. For firms, the study indicates that sponsorship contributes positively to marketing communication performance and consequently increase organizational value. Date A point or period of time associated with an event in the lifecycle of the resource 2012 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&citation_for_view=hXmr_bYAAAAJ:9yKSN-GCB0IC Language A language of the resource English https://repository.gctu.edu.gh/files/original/880c471a6f1c8ef111694077820ac26f.pdf adbe86ad26a7e5fa3f34417d64178ed7 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource How Service Experience Leads to Brand Loyalty: Perspective from the Telecom Sector in Ghana Creator An entity primarily responsible for making the resource George K Amoako, Robert K Dzogbenuku, Joshua K Doe Description An account of the resource This paper seeks to investigate the relationship amongst service experience, customer satisfaction and brand loyalty in the Ghanaian telecommunication industry. Students from Central University College Accra were selected randomly to respond to a questionnaire. Structural Equation Modeling (SEM) was used in analyzing the data. The study revealed that service quality significantly influences both customer satisfaction and brand loyalty; and also customer satisfaction significantly influences brand loyalty. Telecommunication firms and other firms which want to survive competition have to know what their customers want and satisfy them. Managers must also be aware that service quality must be measured in terms of customer satisfaction in order to enhance brand loyalty. This paper is one of the very few empirical researches conducted, that investigates the importance of service experience to customer … Publisher An entity responsible for making the resource available IUP Publications Date A point or period of time associated with an event in the lifecycle of the resource 2016 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=20&pagesize=80&citation_for_view=hXmr_bYAAAAJ:8RAEygVn5_EC Language A language of the resource English https://repository.gctu.edu.gh/files/original/1af407b95b5d331dbefa46689839f189.pdf 263396d92b1ca58268e8d5cb6c3dd2d5 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The realities about corporate social responsibility activities of mobile telecommunication firms in Ghana Creator An entity primarily responsible for making the resource George K Amoako, Ruby Melody Agbola, Evans Sokro, Robert K Dzogbenuku Description An account of the resource Purpose: The purpose of this paper is to throw light on CSR activities of mobile telecommunication companies in Ghana. The major and minor players in the Mobile Date A point or period of time associated with an event in the lifecycle of the resource 2011 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=20&pagesize=80&citation_for_view=hXmr_bYAAAAJ:pUxgyZctzPYC Language A language of the resource English