11 10 3070 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Higher education strategic marketing and brand communications in Africa Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Strategic marketing of higher education encompasses the efforts made by tertiary or higher education institutions to develop a better understanding of the needs of their prospective customers in order to design products and services to meet and exceed these needs. These marketing activities of tertiary institutions should usually be carried out through the execution of purposeful conversations with all the university brand stakeholders, and this is the function of brand marketing communications. Brand marketing communications seeks to integrate multiple consumer contact points that occur through the purchase of commercial messages in paid, earned, and owned media to deliver persuasive and impactful statements about higher education brands. Persuasive brand communications is a critical pillar in the successful marketing efforts of universities worldwide, and this new edited book focuses on marketing and brand communication issues from an African perspective. This chapter introduces the coverage and contents of the book, highlighting the different themes and chapters. Date A point or period of time associated with an event in the lifecycle of the resource 2020 Source A related resource from which the described resource is derived https://www.taylorfrancis.com/chapters/edit/10.4324/9780429320934-18/introduction-emmanuel-mogaji-felix-maringe-robert-ebo-hinson Publisher An entity responsible for making the resource available Strategic Marketing of Higher Education in Africa Language A language of the resource English https://repository.gctu.edu.gh/files/original/83317c67ee160e5bf2b057ec4f93c8a7.pdf f322b703a9980d029bba8203ee37cd64 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Re-imagining Educational Futures in Developing Countries Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource This book explores the challenges and precarity of higher education post-pandemic, explicitly focusing on higher education in emerging countries. Looking beyond the pandemic, the editors and contributors provide a holistic view of the residual legacies of global health crises like COVID-19 in developing countries. The book calls for the need to reimagine, reevaluate and reposition the higher education system: exploring the challenges experienced by students, staff, administrators and other stakeholders. Bringing forth insights from researchers, practitioners and senior leadership, the book shares theoretical and practical insights on dealing with the aftermath of a pandemic and what can be learned for the future. It will be of interest and value to researchers, practitioners and leaders who wish to understand a develop new approaches for their teaching and management post-pandemic. Publisher An entity responsible for making the resource available Lessons from Global Health Crises Date A point or period of time associated with an event in the lifecycle of the resource 2022 Source A related resource from which the described resource is derived https://link.springer.com/book/10.1007/978-3-030-88234-1 Language A language of the resource English https://repository.gctu.edu.gh/files/original/afeb6f2c59b5ffeb357428a119abca8f.pdf d2535258d0504c214763ab53153edbbd Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Bank Brand Avoidance: Service Perspectives from Nigeria and Ghana Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Brands are important for both consumers and frms. While strong brands bring fnancial benefts to frms and help them diferentiate themselves from competing products, it also gives assurance to consumers and helps assuage the tension involved in making a purchase decision (Keller, 2001). Brands are also essential for the success of service frms (Berry, 2000). However, service branding is complicated due to its intangibility (Berry, Publisher An entity responsible for making the resource available Te Author(s), under exclusive license to Springer Nature Switzerland AG Date A point or period of time associated with an event in the lifecycle of the resource 2022 Source A related resource from which the described resource is derived https://www.researchgate.net/profile/Varsha-Jain-6/publication/360369229_Leveraging_Digital_Marketing_and_Integrated_Marketing_Communications_for_Brand_Building_in_Emerging_Markets/links/6490186795bbbe0c6ed8cf19/Leveraging-Digital-Marketing-and-Integrated-Marketing-Communications-for-Brand-Building-in-Emerging-Markets.pdf#page=78 Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Overview of Social Media and Africa’s Public Sector Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource This chapter offers an overview of important aspects of how public sector entities across the African continent are leveraging digital and social media channels to achieve various strategic ends, including enhancing public communication, more effectively engaging citizens in democracy and governance, improving public service delivery, crisis communication and management, government image enhancement, boosting internal communication within public sector organizations, and achieving financial goals. The chapter profiles significant facets of the African sociocultural milieu, including some contemporary stimulants and barriers to digital and social media use by public sector organizations across Africa. Overall, the chapter illuminates patterns of employment of major social media channels by public sector organizations in Africa. It uniquely positions the book as helping develop a systematic approach to understanding many transformations taking place within the African public sector landscape, with the view to enriching understanding of social media practices and how these could be better integrated into the operational activities of public sector institutions in Africa. It discusses integrated literature review and textual analysis as major methods for collecting and analysing data for the entire book and describes the overall structure of remainder of the book. Publisher An entity responsible for making the resource available First Online Date A point or period of time associated with an event in the lifecycle of the resource 2023 Source A related resource from which the described resource is derived https://link.springer.com/chapter/10.1007/978-3-031-22642-7_1 Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Public Sector Marketing Communications: Insights from/for the Primus National Football League Rwanda Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource This chapter highlights the potential of an unexplored African Professional Football League to leverage its brand through effective marketing communications. The chapter is primarily documentary analysis-driven, drawing upon a mixture of official statistics, contingent literature and personal observation, especially the on-pitch performance of the Rwanda Professional League Football. Considering the sponsorship deals the government of Rwanda has with Arsenal Football Club in the English Premier League, and the VisitRwanda visibility, it is surprising that the domestic league is less globally visible. Interestingly, the league recently secured a sponsorship deal with the local brewer, Bralirwa, promoting a change of label Primus National League due to agreed naming rights with the domestic brewer. Arguably, football leagues are quasi-government entities and deserving of the label, public sector. Overall, the chapter advances a potential avenue for a perception change of global observers (including potential investors) of the football league in a country at the forefront of African development. Publisher An entity responsible for making the resource available First Online Date A point or period of time associated with an event in the lifecycle of the resource 2023 Source A related resource from which the described resource is derived https://link.springer.com/chapter/10.1007/978-3-031-17863-4_10 Language A language of the resource English https://repository.gctu.edu.gh/files/original/5aaedbd34ecd1a6fd2a982f715d75483.pdf 7079e25543b1b2ad83f5dde0a40c4b9f Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of Computing and Information Systems Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Database Design for Smarties: Using UML for Data Modeling Creator An entity primarily responsible for making the resource Robert J. Muller Publisher An entity responsible for making the resource available Morgan Kaufmann Publishers Date A point or period of time associated with an event in the lifecycle of the resource 1999 https://repository.gctu.edu.gh/files/original/40c515788d1606c40c58e5e378068429.pdf f96c2962c2ff3987d5f185e2aec81565 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MSc. Logistics and Air Traffic Management Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Cases in Operations Management Creator An entity primarily responsible for making the resource Robert Johnston Publisher An entity responsible for making the resource available Pearson Date A point or period of time associated with an event in the lifecycle of the resource 2003 https://repository.gctu.edu.gh/files/original/184bf88e0e7241eb57dddccf45c55415.pdf 6bf4a626644407a7f2719b23a57d665c Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of Engineering Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Understanding Distributed Systems , 2nd Edition Creator An entity primarily responsible for making the resource Roberto Vitillo Subject The topic of the resource Distributed Systems Publisher An entity responsible for making the resource available Roberto Vitillo Date A point or period of time associated with an event in the lifecycle of the resource 2022 Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Text https://repository.gctu.edu.gh/files/original/5d799beef36b582d441c4be34d5eac83.pdf e3e6766e06ac157c2cb87ff4bd25fdcb Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of Engineering Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Digital Electronics: Principles and Applications. 9th Edition Creator An entity primarily responsible for making the resource Roger L. Tokheim, Patrick E. Hoppe Subject The topic of the resource Digital and Analog Electronics Publisher An entity responsible for making the resource available McGraw-Hill Education Date A point or period of time associated with an event in the lifecycle of the resource 2021 Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Text https://repository.gctu.edu.gh/files/original/33679a6c4a390ca1c348e988ff3b9408.pdf 7ee81674b09607ee1f830aa56f797b4b Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Fundamentals of Business, 4th edition Creator An entity primarily responsible for making the resource Ron Poff Subject The topic of the resource Business, Management Publisher An entity responsible for making the resource available Virginia Tech Publishing Date A point or period of time associated with an event in the lifecycle of the resource 2023 Format The file format, physical medium, or dimensions of the resource PDF Rights Information about rights held in and over the resource This work is licensed under a Creative Commons Attribution-NonCommercial ShareAlike 4.0 International License. Language A language of the resource English Type The nature or genre of the resource Text