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Subject The topic of the resource Marketing and Management Publisher An entity responsible for making the resource available Palgrave Macmillan Date A point or period of time associated with an event in the lifecycle of the resource 2020 Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Text https://repository.gctu.edu.gh/files/original/5274f9ec72de318c578dc516a615175e.pdf b779155c281d4d012d7ec61f9bf27b48 Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making Creator An entity primarily responsible for making the resource Rajagopal Description An account of the resource 1st Edition Subject The topic of the resource Business Administration Publisher An entity responsible for making the resource available Springer International Publishing Date A point or period of time associated with an event in the lifecycle of the resource 2019 https://repository.gctu.edu.gh/files/original/664a337c60bec4a3ecbb58797c6ebc70.pdf bb1a3f5786cca7491d435b9b3c0afca3 Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. 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