7 10 644 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Reimagining the Place of Physical Buildings in Higher Education in Developing Countries in a Post-COVID-19 Era Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Before the outbreak of COVID-19, most of the learning activities in higher education institutions relied on physical infrastructure, including classrooms and lecture theatres (Azubuike et al., 2021). Higher education institutions were run traditionally, with a lecturer and students in the same physical space Source A related resource from which the described resource is derived https://www.researchgate.net/profile/Varsha-Jain-6/publication/358600114_Role_of_Culture_in_Developing_Transformative_Leadership_for_Higher_Education_in_Emerging_Economies/links/64a7acfcb9ed6874a501cd5e/Role-of-Culture-in-Developing-Transformative-Leadership-for-Higher-Education-in-Emerging-Economies.pdf#page=288 Language A language of the resource English https://repository.gctu.edu.gh/files/original/16eb058e7c69795a39ec9679533ae6a6.pdf 97e0e093710ae49aff57e302af8905fa Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Factors Influencing Postgraduate Students' University Choice in Nigeria. Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource An understanding of postgraduate students’ choice criteria for universities selection is essential for marketing higher education, securing the long-term success of the universities, as well as its marketing strategy. While previous studies have focused on developed countries and undergraduate students, this chapter explores factors influencing postgraduate students’ decision making. The study recognises that the rapid expansion of the enrolment of undergraduates has also stimulated students’ enthusiasm for postgraduate studies and importantly, postgraduate students have prior experience in a university service environment (compared to undergraduate students). The semi-structured interview was conducted with firstyear postgraduate students at a private university in South-West, Nigeria. Some of the participants were new to the university while some did their undergraduate studies there. Findings from the study revealed four key factors which are the desire to study for a postgraduate degree, the facilities of the University, including its geographical location, the courses on offer and influence of other stakeholders like parents, siblings and friends. This influence of stakeholders aligns with the fundamental values in a collectivist culture like Nigeria. This study contributes to literature on higher education marketing, especially in Africa and for postgraduate students. The chapter presents an integral insight into marketing higher education in Nigeria and Africa, as this is an under-researched area. Source A related resource from which the described resource is derived https://gala.gre.ac.uk/id/eprint/26162/7/26162%20MOGAJI_Factors_Influencing_Postgraduate_Students_University_Choice_In_Nigeria_%28AAM%29_2019.pdf Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource International and Southern African Perspectives on Choice and Decision-Making of Young People in Higher Education Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Choice and decision-making in higher education have become significant areas of endeavour internationally. The rise of neoliberalism and the market in higher education seem to have fuelled this growth. Simultaneously, there has been an increase in commercialised higher education, where students have become customers or consumers and where the fundamental business principles of recruitment, retention and customer satisfaction have grown in stature, rivalling fundamental educational principles and values. A brief discussion of the theoretical underpinnings behind choice and student decision-making in higher education is presented. The review identifies ten descriptors of the nature of emerging research on choice and decision-making in higher education in Southern Africa; it further suggests that qualitative studies tend to be predominant. Publisher An entity responsible for making the resource available First Online Date A point or period of time associated with an event in the lifecycle of the resource 2020 Source A related resource from which the described resource is derived https://link.springer.com/chapter/10.1007/978-3-030-39379-3_5 Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Assessing the Contributions of CSR Activities to the Educational Sector Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Corporate social responsibility (CSR) in education comes in the form of private investment in educational infrastructure with the aim of developing the human capital of the society. Even though many have the opinion that the provision of universal equitable education is the sole role of the government of the day, others also believe complete access and quality of education comes from the contribution of private entities. However, issues relating to access and quality of education, inadequate teaching and learning materials, quality of both teaching and non-teaching staff, the motivation of educational workers, irrelevant curriculum, high illiteracy, and joblessness are still very much alive and can affect the growth and development potential of countries. As a result of this, governments and, for that matter, the corporate sector work together to strengthen the education sector to create a win-win situation for all stakeholders. It is with this view that this chapter has been written where it assesses the contributions of CSR activities in the education sector in developed and developing countries. Publisher An entity responsible for making the resource available First Online Date A point or period of time associated with an event in the lifecycle of the resource 2021 Source A related resource from which the described resource is derived https://link.springer.com/chapter/10.1007/978-3-030-76563-7_3 Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Making a Christian Private University Appealing to Prospective Students: The Case of Covenant University Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Private universities have entered into the higher education service provision market in Nigeria. With many of them competing for prospective student enrolment, it is not surprising that some of them have deployed marketing strategies to attract students and make them stand out in this cluttered market. This paper examines how Covenant University, a Christian faith-based university and the acclaimed leader in the private university industry in the country has marketed itself. It found that it uses its products, people, work processes and serene physical location to attract new students. Importantly, its relatively high tuition fees positions it as the school for the children of the elites. Source A related resource from which the described resource is derived https://link.springer.com/chapter/10.1007/978-3-030-39379-3_14 Language A language of the resource English https://repository.gctu.edu.gh/files/original/5ccffc7d9b8b8a094b149446626dae91.pdf ef27ca40f3a153903e3c45de704c245e Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Consumer loyalty of Indonesia e-commerce SMEs: The role of social media marketing and customer satisfaction Creator An entity primarily responsible for making the resource Robert Ebo Hinson Date A point or period of time associated with an event in the lifecycle of the resource 2023 Source A related resource from which the described resource is derived http://repository.undhirabali.ac.id/3085/1/TURNITIN_Consumer%20loyalty%20of%20Indonesia%20e-commerce%20SMEs_%20The%20role%20of%20social%20media%20marketing%20and%20customer%20satisfaction.pdf Language A language of the resource English https://repository.gctu.edu.gh/files/original/32c2fb53208b50d382ddc7b0718d7b33.pdf e0e867e4ce18e8d0fb5d69d489edbf68 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Assessing Influence Of Product Research In Enhancing Performance Of Small And Medium Enterprises In Nyeri Town Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource In the world today, it is nearly impossible to efficiently sell products or services without conducting market research. Increased competition has led businesses to demand more of market research to improve on performance. The market research strategies used considered the rapidly changing demands of the business competitive edge that may affect the performance of Small and Medium Enterprises (SME) in Kenya. This study aims at assessing the effect of product research in enhancing performance of SME in Nyeri town. The study employed a survey research design as it is efficient and all the variables were measured without increased cost. Using stratified and simple random sampling, the researcher selected a sample of 74 respondents from a sampling frame of 351 SMEs. The criteria for stratification were the amount of capital invested: First stratum constituted all SMEs with a capital investment of below Kshs 50,000, second stratum between Kshs 50,000 and Kshs 150,000 and third stratum above Kshs150, 000. In the second stage, simple random sampling technique was applied where each SME from each stratum was given a serial number in the respective category and the numbers were picked at random. A self-administered structured questionnaire was distributed to the SME’s where 86.5% response rate was achieved. Collected data was analyzed using statistical package for social sciences (SPSS Version 20) to generate descriptive and inferential statistics. The influence of product research in enhancing the performance of small and medium enterprises performance was measured using correlation coefficient and multi regression analysis. The finding of the study revealed positive and statistically significant results for the relationship between product research (β =0. 367 at p value 0. 001) on performance of SME’s The researcher recommended that SME’s should consider market research as a strategic factor that leads to improved performance other than succeeding by mere lack hence should conduct market research regularly. The study suggested that future research could focus on finding out the limiting factors hindering SME’s to conduct regular market research. Date A point or period of time associated with an event in the lifecycle of the resource 2015 Source A related resource from which the described resource is derived http://41.89.230.28/handle/20.500.12092/1868 https://repository.gctu.edu.gh/files/original/9af7a5dddd2fce552570271f4bc40da1.pdf 17488eebd5a6a39835bf299b919ec0df Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Interrogation of dialogic potential of university websites in Ghana Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Interrogation of dialogic potential of university websites in Ghana Publisher An entity responsible for making the resource available sagepub.co.uk/journalsPermissions.nav Date A point or period of time associated with an event in the lifecycle of the resource 2013 Source A related resource from which the described resource is derived https://journals.sagepub.com/doi/pdf/10.1177/0266666913510167 Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource nderstanding and Managing the Advertising Process Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert’s effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector. Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning. Publisher An entity responsible for making the resource available eBook Published Date A point or period of time associated with an event in the lifecycle of the resource 2021 Source A related resource from which the described resource is derived https://www.taylorfrancis.com/books/mono/10.4324/9781003008729/introduction-advertising-emmanuel-mogaji Language A language of the resource English https://repository.gctu.edu.gh/files/original/04c3c0a314d1d7c521f53e94fd6600d7.pdf 984189c2f815449bdd7f46e5fc31a4af Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Impact of Motivational Workshop on Financial Inclusion of Rural People in Bangladesh: Evidence from Randomized Controlled Trial Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Despite the expansion of financial institutions and the proliferation of mobile financial services, reaching the unbanked and bringing them under formal financial services has become a policy concern in many developing countries. Due to the lack of financial accounts, unbanked people prefer informal, risky, and inconvenient mechanisms for receiving, sending, and transferring money. Previous studies rely much on common interventions like no account maintenance and opening fees, easy documentation processes, and money subsidies for opening financial accounts. This study aims to examine the impact of the motivational workshop on opening savings accounts through causality among the unbanked people in a setting where the respondents are unbanked despite having all the requirements and many institutional offers to open savings accounts. We encouraged the unbanked people through a one-hour-long motivational workshop to open savings accounts. Based on our cross-sectional data and randomized controlled trial experiment among the 505 unbanked rural people at Dhubil union under Sirajganj in Bangladesh, we have evidence that motivational workshop positively impacts opening accounts by 32.33 percent. However, the account opening rate differs in terms of respondent’s preference for financial institutions. Our study also finds that unbanked people have the highest preference for mobile financial services for opening accounts resulting in 15.33 percent. The result of this study has some policy implications for adopting effective strategies for universal financial access in many developing countries. Source A related resource from which the described resource is derived https://www.mdpi.com/2227-7072/11/4/151 Language A language of the resource English