Browse Items (3074 total)
Sort by:
The impact of effective customer relationship management (CRM) on repurchase: A case study of (GOLDEN TULIP) hotel (ACCRA-GHANA)
The purpose of this study was to determine the impact of Customer Relationship Management (CRM) on customer loyalty in the hotel industry. The study was conducted at the Golden Tulip hotel, Accra. The objectives of the study were to determine if…
Green marketing and the SDGs: emerging market perspective
Purpose
The purpose of this paper is to investigate how consumers in emerging market respond to sustainable development goals initiatives by marketers and firms. The study seeks to identify how sustainable marketing strategies contribute to…
The purpose of this paper is to investigate how consumers in emerging market respond to sustainable development goals initiatives by marketers and firms. The study seeks to identify how sustainable marketing strategies contribute to…
Do green knowledge and attitude influence the youth's green purchasing? Theory of planned behavior
Purpose
The paper examines the role of green knowledge and green attitude in purchasing behavior of the youth in Ghana. This study focuses on investigating how green value and green trust mediates the relationship between green knowledge and green…
The paper examines the role of green knowledge and green attitude in purchasing behavior of the youth in Ghana. This study focuses on investigating how green value and green trust mediates the relationship between green knowledge and green…
Liquidity and financial performance: A correlational Analysis of Quoted Non-financial firms in Ghana
This study explored the interactions between liquidity and the financial performance of quoted non-financial firms in Ghana. The study was correlational as it sought to examine the relationship between liquidity and the firms’ viability. From the…
Scrutinizing the complex relationship between financial development gross fixed capital formation and economic growth in Africa by adopting CCEMG and AMG estimation techniques
This paper explores the relationship between gross fixed capital formation, financial development, and economic growth in Africa. The study used 39 African countries from 1997 to 2017. The study adopted five financial development indicators. The…
Application of Frederick Herzberg’s Two-Factor theory in assessing and understanding employee motivation at work: a Ghanaian Perspective
This paper critically examines Frederick Herzberg’s two-factor theory and assesses its application and relevance in understanding the essential factors that motivate the Ghanaian worker. The two-factor theory of motivation explains the factors that…
Institutional Strategies and Graduate Employability Development Skills of Business Students: The Mediating Role of Graduate Capital Forms
This study aims to assess the effect of institutional strategies on the development of employability skills, mediated by graduate capital forms among business education students in some selected public and transnational universities in Ghana.…
Exploring the link between operational efficiency and firms’ financial performance: An empirical evidence from the Ghana Stock Exchange (GSE)
The purpose of this study was to explore the link between operational efficiency and the financial performance of non-financial firms listed on the Ghana Stock Exchange (GSE). Specifically, the study sought to determine the association between…
ASSESSING THE IMPACT OF ENVIRONMENTAL ACCOUNTING DISCLOSURE ON CORPORATE PERFORMANCE IN CHINA.
The Chinese government has recently adopted green accounting as part of its national sustainable development plan, which highlights the importance of standardizing corporate environmental accounting. However, there is a lack of research on the impact…