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Innovation is a natural part of all human societies. Africans are probably more innovative than other races, if necessity is the mother of inventions, and yet have realised the least benefits from the exploitation of innovation in the performance of…

The usage of digital marketing has significantly changed how firms, businesses, and marketers engage with their buyers. Digital platforms such as Facebook, Google, YouTube, Twitter, Instagram, and many others are utilized in an attempt to offer…

In this paper, we study U-ample I-semigroups and obtain its structure theorem. It is proved that a semigroup is a U-ample I-semigroup if and only if it can be expressed by W GBR (M, θ), namely, the weakly generalized Bruck-Reilly extension of a…

This study was designed to investigate the sustainability of using biomass as fuel for industrial boilers within the manufacturing sector, with particular reference to Cargill Ghana Limited, located within the Free zones enclave of Tema. The research…

The purpose of the study is to examine the effect of QR code payment and mobile money on the performance of SMES in developing countries and the moderating role of dynamic capabilities. A survey method was used to gather data from the target…

Recent unruly energy crisis Ghana is facing and ways to control it, has led to the completion of an extensive literature search both in the specific field of research (energy systems) and specific topic of research (energy demand and supply…

Despite the growing practice of corporate social responsibility (CSR) within the telecommunications industry of Ghana, it has received limited research attention. Thus, the primary purpose of this study is to examine perceptions and expectations of…

This chapter examines the effect of green advertising and packaging activities on sustainable competitive advantage—the mediation role of effective implementation strategies. The study proposes that corporate environmental activities such as green…

Purpose
This study examines the role of social media adoption (SMA), opportunity recognition (OR) and opportunity exploitation (OE) in mediating the relationship between entrepreneurial orientation (EO) and the performance of newly established small…

The purpose of this study is to examine the factors that influence strategic marketing in relation to profitability in rural banking in Ghana. The research was conducted to see how management and employees follow strategic marketing programmes in…