Browse Items (3075 total)

This chapter examines the extent to which corporate social responsibility (CSR) could generate and boost better brand perceptions and improve competitive advantage within some selected banks in Ghana. The concept of CSR, brand perception, and…

CSR activities in Ghana are undoubtedly receiving spectacular approval, either through companies’ voluntary acts to improve social conditions of the communities in which they operate or purely as a corporate strategy to enhance reputation and…

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Leveraging on tools for enhancing financial performance, increasing market shares, and other areas of competitiveness have turned out to be very significant in the present competitive world of business. Particularly, within the current milieu of…

This study seeks to track corporate social responsibility (CSR) reporting of local and foreign banks in Ghana from 2010-2014 financial year ends. Employing a qualitative approach, data used were only annual reports sourced from selected banks’…

Corporate social responsibility is increasingly becoming the ideal and approved mode
of sustaining good relations between corporate bodies and their surrounding
communities. The building of a strong relationship is essential for the simple reason…

Corporate social responsibility is increasingly becoming the ideal and approved mode of sustaining good relations between corporate bodies and their surrounding communities. The building of a strong relationship is essential for the simple reason…

Corporate social responsibility represents the relationship between business and society. The significant benefits of being socially and environmentally responsible are the focus of this paper. This review emphasized the business oriented notion of…