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                <text>Marketing Communications in Emerging Economies, Volume II</text>
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                <text>Robert Ebo Hinson</text>
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                <text>Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention. It is the first of its kind to highlight key conceptual issues and provide critical empirical evidence on marketing communications in and from emerging economies. Corporate executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it lays bare some important strategic and operational insights specific to emerging markets.</text>
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                <text>An economic valuation of the Bunso Eco-Park, Ghana: an application of travel cost method</text>
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                <text>This research aims at [1] identifying the factors that influence visits to Bunso Eco-Park; [2] estimating the recreational demand function for the park; and [3] estimating visitors’ net benefit (consumer surplus) for embarking on an eco-park recreational trip to Bunso using a sample size of 440. Estimates indicate that the annual person value of the site is Gh¢ 191.06 ($ 22.29) translating into an annual economic value of Gh¢ 9,170,880 (US$ 1,070,114.35). There is an inverse relationship between the rate of visits and the travel cost. The positive intercept of the demand function indicates a normal demand curve for the Bunso Eco-Park. The variables of visitors’ family size, marital status, and years visitors have known the eco-park were not significant. Educational level, age, gender, and knowledge of alternative sites were found to be factors influencing the visitation to the Bunso Eco-Park. Further valuation of the non …&#13;
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                <text>Learner attitudes, satisfaction and success in online learning environments: a mediation-moderation model for higher educational institutions</text>
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                <text>Evans Sokro, Theresa Obuobisa-Darko, Bernard Okpattah</text>
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                <text>Purpose&#13;
This study examines learner satisfaction and success as mechanisms through which online learning quality translates into learners’ continuous intentions of use by extending DeLone and McLean’s information system success model. It also examines the moderating effect of perceived supervisory support and learners’ self-regulation on online learning quality in Higher Education Institutions.&#13;
Design/methodology/approach&#13;
Survey data were obtained from 540 students in both private and public higher institutions of learning in Ghana. The Partial Least Squares – Structural Equations Modelling (PLS-SEM) technique was used to test the hypothesised relationships.&#13;
Findings&#13;
The results revealed that system quality emerged as the single most important variable in the DeLone and McLean model, that influences learner success and satisfaction. Further, learner satisfaction has a significant positive effect on …</text>
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                <text>A conceptual framework on finding the nexus between sustainability and desired outcomes for smart cities–the moderating role of green leadership</text>
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                <text>Purpose&#13;
This paper aims to focus on the nexus between sustainability and desired outcomes for smart cities. The main focus is on how green leadership influences the relationship between smart and sustainable activities and stakeholder management.&#13;
Design/methodology/approach&#13;
The work is essentially a non-empirical review of the literature to develop a conceptual model to be tested in a subsequent study.&#13;
Findings&#13;
The findings indicate that smart cities and their sustainability activities can drive desired outcomes through green leadership. Also, green leadership has an indirect relationship with the desired outcomes of smart cities; hence, managers in the tourism and hospitality industries should cultivate their green leadership style to assist smart cities in accomplishing their goals.&#13;
Research limitations/implications&#13;
This research is conceptual, and the proposed model will need to be evaluated to be more valid …</text>
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                <text>Promoting carbon neutrality in China: do financial development, foreign direct investment, and industrialization play a material role?</text>
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                <text>Jun Yan, Kaodui Li, Mohammed Musah, Lijuan Zhang, Yutong Zhou, Dan Gao, Joseph Akwasi Nkyi, Frank Gyimah Sackey, Emmanuel Attah Kumah, Siqi Cao, Linnan Yao</text>
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                <text>One of the crucial issues confronting China is high carbon dioxide (CO2) emissions. Despite the numerous measures outlined to promote the country’s carbon neutrality target, CO2 emissions in the nation continue to increase. This means that more policy options are needed to help improve environmental sustainability (ES) in the nation. Hence, examining the relationship between financial development (FD), foreign direct investment, industrialization, and environmental sustainability in China to provide proper recommendations to drive the carbon neutrality agenda of the nation is deemed fitting. In attaining this goal, time-series data from the period 1990 to 2018 is employed. According to the results, foreign direct investment deteriorates environmental sustainability by promoting more CO2 emissions. This validates the pollution haven hypothesis (PHH). In addition, industrialization and financial development are not friendly to the nation’s environmental quality. Furthermore, economic growth and urbanization escalate environmental pollution in the nation. In addition, the interactions between financial development and foreign direct investment and between financial development and industrialization deteriorate the environment in China. Moreover, foreign direct investment and financial development have an inverted U-shaped association with environmental degradation, but industrialization and environmental pollution are not nonlinearly related. The study advocated for the implementation of measures that could help advance the carbon-neutrality targets of the nation.</text>
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                <text>Corporate Social Responsibility (CSR) Practices of Foreign and Local Companies in Ghana</text>
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                <text>Robert Ebo Hinson</text>
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                <text>This article reports a comparative study of the key motives underlying corporate social responsibility&#13;
(CSR) practices of foreign and local firms operating in Ghana and the societal as well as business&#13;
outcomes of these practices. The results show that while the CSR decisions of foreign firms are mainly&#13;
guided by legal prescriptions, those of their local counterparts are guided mostly by discretionary&#13;
and social considerations. The socially oriented CSR practices of the local firms are consistent with&#13;
cultural expectations in Ghana that those with extra resources should support the less privileged&#13;
members of the society. But the difference in the degree of importance that the two groups of firms attach to discretionary motives for their CSR practices is not statistically significant. The article also discusses the policy, strategy, and research implications of the findings. © 2012 Wiley Periodicals, Inc.</text>
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The right to safe and healthy working environment has dramatically gained a lot of interest at the global, regional, and national levels in recent years. Employers and employees need to recognise that, Occupational Health and Safety involves more than just first aid activities but the complete adherence to policy and best practices&#13;
Methods&#13;
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                <text>This article explores the importance that prospective jobseekers&#13;
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employed correlations, as well as multiple and hierarchical&#13;
regressions to analyse data collected from 603 respondents.&#13;
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to working for CSR-practising firms. Male respondents&#13;
attached higher importance to firms’ engagement in CSR&#13;
while respondents from the African continent attached higher&#13;
importance to firms’ engagement in CSR than respondents&#13;
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                <text>African Journal of Business Ethics, </text>
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                <text>From library anxiety to mobile&#13;
Internet use</text>
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                <text>As is often the case, this issue deals with a variety of&#13;
aspects of information development in a variety of&#13;
countries – from library anxiety in the Sudan to mobile&#13;
Internet use in China.&#13;
The first paper deals with a country, the Sudan,&#13;
which has featured only rarely in our pages over the&#13;
years. ‘Sudanese library anxiety constructs’, by&#13;
K.A. Abusin of the Sudan University of Science and&#13;
Technology, and A.N. Zainab and Noor Harun Abdul&#13;
Karim of the University of Malaya, reports on a study&#13;
that explored library anxiety amongst Sudanese&#13;
university students and identified the contributing&#13;
factors. These factors were identified using diary&#13;
information collected from third year undergraduate&#13;
students. The analysis of diary entries revealed eight&#13;
library constructs, which were collectively named&#13;
‘Sudanese Library Anxiety Construct’. The eight constructs comprised affective and cognitive barriers and&#13;
negative perceptions towards the academic library&#13;
environment, library staff, peers, library services,&#13;
library collections and library regulations. The results&#13;
show that a high proportion of Sudanese university&#13;
students experience feelings of fear and anxiety when&#13;
using the library to write their first research paper.&#13;
We remain in Africa with the second paper,&#13;
‘Internet browsing behavior: a case study of executive&#13;
postgraduate students in Ghana’, by Robert Ebo&#13;
Hinson of the University of Ghana Business School.&#13;
The paper examines the motivation for Internet&#13;
browsing amongst Executive MBA students at the&#13;
School. The study revealed that students browse the&#13;
Internet for social, academic and professional purposes.&#13;
Their social use includes sending and receiving&#13;
email, socializing through Facebook, chatting and&#13;
making new friends. Academic motivations for&#13;
browsing include research, getting access to academic journal databases, interacting with lecturers&#13;
and supervisors, registering for professional courses&#13;
and obtaining information on specific courses of&#13;
study. Professionally, students browse the Internet&#13;
to obtain trade information, interact with clients,&#13;
check on conference alerts, and access databases of&#13;
clients. In general, the students browse the Internet&#13;
because of its perceived usefulness in providing quick&#13;
and accessible information, its convenience and as a&#13;
communication tool.&#13;
We move to Asia, and a completely different topic,&#13;
with the next paper, ‘The effect of ICT on political&#13;
development: a qualitative study of Iran’, by Ali&#13;
Pirannejad of the University of Tehran. Twenty-six&#13;
government officials and policy makers and 31 ordinary&#13;
citizens of Tehran were interviewed to investigate&#13;
how ICT affects political development. The results&#13;
were grouped into five categories: political empowerment and public control, as two factors which affect&#13;
the political development of people; and capacity&#13;
building, public service and transparency, as three&#13;
elements which affect political development in&#13;
government. The study found that ICTs influence the&#13;
political development of people through empowerment and public control, which help them to monitor&#13;
their government. The paper concludes with some&#13;
ideas for further research.&#13;
The next paper takes us to the other side of the&#13;
world with another change of subject. In ‘The potential of e-reserves for the Main Library, University of&#13;
the West Indies, St. Augustine, Trinidad’, Rabia&#13;
Ramlogan and Jennifer Papin-Ramcharan (deceased),&#13;
of the University of the West Indies, outline the factors to be taken into account by the library in looking&#13;
to implement an e-reserves service. Background&#13;
preparation involved a survey of the literature and&#13;
current library practices to assess the benefits and&#13;
challenges of e-reserves, while other factors considered included increased access to local content and&#13;
local copyright legislation. The implementation of the&#13;
e-reserves pilot is discussed, followed by the pilot’s&#13;
preliminary findings and lessons learned from the&#13;
pilot experience. The paper ends with recommendations&#13;
aimed at moving the project forward, giventhe service’s&#13;
importance regarding increased availability and&#13;
accessibility of core teaching materials</text>
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