58 10 3106 http://repository.gctu.edu.gh/files/original/54c20aa0771b7f516c9cafbf3c3e3fe4.pdf 27df54d3bba2a1d493c6a8a7e8d43457 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Mediation role of brand preference on bank advertising and customer loyalty: A developing country perspective Creator An entity primarily responsible for making the resource George Kofi Amoako, Peter Anabila, Ebenezer Asare Effah, Desmond Kwadjo Kumi Description An account of the resource Purpose The purpose of this paper is to investigate the mediating role of brand preference on the relationship between bank advertising and customer loyalty in Ghana’s banking industry. Design/methodology/approach A total number of 600 respondents participated in the study. Convenient sampling technique was employed to select a cross-section of customers from the universal banks currently operating in Ghana. Structural equation modeling technique of PLS was used to test the nature of relationships in the research hypotheses. Findings The study found a significant positive relationship between advertising effectiveness and brand preference. Also, there is a significant positive relationship between advertising and customer loyalty. Again, there is a significant positive relationship between brand preference and customer loyalty. Finally, brand preference positive mediates the relationships between advertising … Publisher An entity responsible for making the resource available Emerald Publishing Limited Date A point or period of time associated with an event in the lifecycle of the resource 2017 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&amp;hl=en&amp;user=hXmr_bYAAAAJ&amp;citation_for_view=hXmr_bYAAAAJ:kO05sadLmrgC Language A language of the resource English http://repository.gctu.edu.gh/files/original/3a11cd0a61b26c2bf47e834a27d567de.pdf ca6c5fae4425c7fde534791ffad6ed99 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Relationship Marketing and Repurchase Intention in Ghana’s Hospitality Industry: An Empirical Examination of Trust and Commitment Creator An entity primarily responsible for making the resource Livingstone D. Caesar & Emmanuel Neequaye George K. Amoako, Solomon G. Kutu-Adu Description An account of the resource Globally, the hospitality industry ranks as one of the most competitive business sectors, with competing organizations relying on a cocktail of strategies such as relationship marketing to stay relevant, and attract and retain customers. This article examines how relationship marketing impacts trust, commitment, and repurchase intension of customers in the Ghanaian hospitality industry. The data collection questionnaire was administered to 167 randomly selected customers at a four-star hotel in the Accra metropolis. The data analysis used structural equation modeling to ascertain the significance of the relationship that exists between trust, commitment, and customer repurchase intension regarding the relationship marketing practices of hoteliers in Ghana. The findings show a positive and significant relationship between trust, commitment, and repurchase intension. The study also revealed that commitment partially … Publisher An entity responsible for making the resource available Routledge Taylor and Francis Group Date A point or period of time associated with an event in the lifecycle of the resource 2019 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&amp;hl=en&amp;user=hXmr_bYAAAAJ&amp;citation_for_view=hXmr_bYAAAAJ:CCeGMaHljPEC Language A language of the resource English http://repository.gctu.edu.gh/files/original/eb1b26c5a28f9c9190a16d11be2db263.pdf 210259449e3a3fbe5f919dc62d17078e Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Perceived firm ethicality and brand loyalty: the mediating role of corporate social responsibility and perceived green marketing Creator An entity primarily responsible for making the resource George Kofi Amoako, Joshua Kofi Doe, Robert Kwame Dzogbenuku Description An account of the resource Purpose This study aims to establish the link between business ethics and brand loyalty and to investigate the mediating role of corporate social responsibility (CSR) and United Nations Sustainable Development Goals (SDGs) such as green marketing. Design/methodology/approach Using the purposive sampling technique, data were obtained from 622 middle-income city dwellers who shop at leading retail malls. Data were analyzed with partial least square–structural equation model. Findings The study found a positive and significant relationship between business ethics, CSR, green marketing and business loyalty. Both CSR and green marketing mediate between perceived firm ethicality and brand loyalty. Research limitations/implications This research was done based on general knowledge of business ethics, CSR and green marketing from the consumers’ perspective. Future studies can avoid this limitation … Publisher An entity responsible for making the resource available Emerald Publishing Limited Date A point or period of time associated with an event in the lifecycle of the resource 2021 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&amp;hl=en&amp;user=hXmr_bYAAAAJ&amp;citation_for_view=hXmr_bYAAAAJ:ehoypfNsBj8C Language A language of the resource English http://repository.gctu.edu.gh/files/original/69db37111232fe2a5fe890542225fd32.pdf e06766a478e8175a243ef6d2bda83289 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Service recovery performance and repurchase intentions: the mediation effect of service quality at KFC Creator An entity primarily responsible for making the resource George Kofi Amoako, Livingstone Divine Caesar, Robert Kwame Dzogbenuku, Gifty Agyeiwah Bonsu Description An account of the resource Purpose This paper investigates the effects of service quality on customer satisfaction and repurchase intentions among customers of the KFC Fast Food Restaurant Chains. Design/methodology/approach In total, 500 randomly sampled KFC restaurant customers were surveyed using a quantitative research design. The partial least square technique was used for data analysis. Findings This paper shows that service quality and recovery directly impact customers' repurchase intention. The results further showed that a positive and significant connection exists between customer satisfaction and repurchase intentions. Practical implications The study recommends that KFC utilizes service quality dimensions to meet their customers' expectations and elicit repurchase intentions necessary to remain competitive in the fast-food industry. Originality/value This paper highlights the impact of service quality in developing loyal … Publisher An entity responsible for making the resource available Emerald Publishing Limited Date A point or period of time associated with an event in the lifecycle of the resource 2023 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&amp;hl=en&amp;user=hXmr_bYAAAAJ&amp;citation_for_view=hXmr_bYAAAAJ:pxXbYLTb8EgC Language A language of the resource English http://repository.gctu.edu.gh/files/original/a0a6bd46c7e2a95c889fdf7dd0051b5a.pdf 1e71787ed54853c2e4e68f8c344e5012 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The effect of sponsorship on marketing communication performance: A case study of Airtel Ghana Creator An entity primarily responsible for making the resource George K Amoako, Kwasi Dartey-Baah, Robert K Dzogbenuku, Samuel Kwesie Junior Description An account of the resource The purpose of this study is to have a clear understanding of how sponsorship contributes positively to marketing communications performance. The methodology is based on social survey technique, which examines opinions, behaviors, and perceptions by asking people questions. Questionnaires were used to collect quantitative data to ensure a structured approach. An increase in brand awareness, brand preferences, brand recall, projecting the company’s image and above all goodwill, can lead to increased sales, and consequently increase organizational value, indicating that sponsorship contributes positively to marketing communication performance. Due to the limited resources, future research needs to examine sales as an additional factor to measure the effect of sponsorship on marketing communication performance to give a better view of the effect of sponsorship. For firms, the study indicates that sponsorship contributes positively to marketing communication performance and consequently increase organizational value. Date A point or period of time associated with an event in the lifecycle of the resource 2012 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&amp;hl=en&amp;user=hXmr_bYAAAAJ&amp;citation_for_view=hXmr_bYAAAAJ:9yKSN-GCB0IC Language A language of the resource English http://repository.gctu.edu.gh/files/original/65fa37206572156b9a132de1923317e9.pdf 54869990caa0fe32aaad1445b5c3d31e Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource <strong>Faculty Research Publications</strong> Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Stakeholder role in tourism sustainability: The case of Kwame Nkrumah Mausoleum and centre for art and culture in Ghana Creator An entity primarily responsible for making the resource George Kofi Amoako, Theresa Obuobisa-Darko, Sylvia Ohene Marfo Description An account of the resource Purpose The paper examines the role of stakeholders in tourism and hospitality industry to ensure sustainability. This study focuses on investigating how stakeholders view can influence business sustainability in the tourism industry in Ghana and Africa. The study also looks at the future of sustainable tourism activities in Ghana and Africa. Design/methodology/approach A qualitative approach was adopted and interviewees were purposively selected. Using the semi-structured interview 12 people were interviewed and NVivo used to analyse the data. The study was carried out in Accra the capital city of Ghana. Using the stakeholder based theory and resource based theory (RBT) the study addresses how sustainable competitive advantage can be developed. Findings Results shows how stakeholders involved such employees, government, community/society, private sector and individual shop owners perceive factors … Publisher An entity responsible for making the resource available Emerald Publishing Limited Date A point or period of time associated with an event in the lifecycle of the resource 2022 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&amp;hl=en&amp;user=hXmr_bYAAAAJ&amp;citation_for_view=hXmr_bYAAAAJ:feST4K8J0scC Language A language of the resource English http://repository.gctu.edu.gh/files/original/f7b0b81f9aac2ce0400bb114abf5324c.pdf 7d50fe58c1a3888f9d302b2ca8423443 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Graduate School Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of Eighth International Congress on Information and Communication Technology: ICICT 2023, London, Volume 4 Creator An entity primarily responsible for making the resource Xin-She Yang, R. Simon Sherratt, Nilanjan Dey, Amit Joshi Subject The topic of the resource Networks and Systems Publisher An entity responsible for making the resource available Springer Date A point or period of time associated with an event in the lifecycle of the resource 2023 Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Text http://repository.gctu.edu.gh/files/original/506b7c21b693e4aefbefdf9900f8279d.pdf db9039df82a35f24619c1c8a7aa84415 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of Computing and Information Systems Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A Textbook of Digital Electronics Creator An entity primarily responsible for making the resource S.S. Bhatti and Rahul Malhotra Subject The topic of the resource Digital Electronics Publisher An entity responsible for making the resource available I.K. International Pvt. Ltd Date A point or period of time associated with an event in the lifecycle of the resource 2019 Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Text http://repository.gctu.edu.gh/files/original/3abeda6d4ee29a4189c48f5f6253d840.pdf 4b9de75022815bb8c7e57a2a2d2a81f7 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of Computing and Information Systems Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Moral Choices: An Introduction to Ethics. 4th Edition Creator An entity primarily responsible for making the resource Scott B. Rae Subject The topic of the resource Morals and Ethics Publisher An entity responsible for making the resource available Zondervan Date A point or period of time associated with an event in the lifecycle of the resource 2018 Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Text http://repository.gctu.edu.gh/files/original/392068fb40e9f76026ccf062d9ab2f8c.pdf 3bf02a39cb933aa88a475a2352f1a3f4 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of Engineering Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Calculus-I Creator An entity primarily responsible for making the resource P.K. Ghosh Subject The topic of the resource Engineering Mathematics Publisher An entity responsible for making the resource available Laxmi Publications Date A point or period of time associated with an event in the lifecycle of the resource 2021 Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Text