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                <text>Consumer loyalty of Indonesia e-commerce SMEs: The role of social media marketing and customer satisfaction</text>
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                <text>Robert Ebo Hinson</text>
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                <text>http://repository.undhirabali.ac.id/3085/1/TURNITIN_Consumer%20loyalty%20of%20Indonesia%20e-commerce%20SMEs_%20The%20role%20of%20social%20media%20marketing%20and%20customer%20satisfaction.pdf</text>
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                <text>Assessing Influence Of Product Research In Enhancing Performance Of Small And Medium Enterprises In Nyeri Town</text>
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                <text>In the world today, it is nearly impossible to efficiently sell products or services without conducting market research. Increased competition has led businesses to demand more of market research to improve on performance. The market research strategies used considered the rapidly changing demands of the business competitive edge that may affect the performance of Small and Medium Enterprises (SME) in Kenya. This study aims at assessing the effect of product research in enhancing performance of SME in Nyeri town. The study employed a survey research design as it is efficient and all the variables were measured without increased cost. Using stratified and simple random sampling, the researcher selected a sample of 74 respondents from a sampling frame of 351 SMEs. The criteria for stratification were the amount of capital invested: First stratum constituted all SMEs with a capital investment of below Kshs 50,000, second stratum between Kshs 50,000 and Kshs 150,000 and third stratum above Kshs150, 000. In the second stage, simple random sampling technique was applied where each SME from each stratum was given a serial number in the respective category and the numbers were picked at random. A self-administered structured questionnaire was distributed to the SME’s where 86.5% response rate was achieved. Collected data was analyzed using statistical package for social sciences (SPSS Version 20) to generate descriptive and inferential statistics. The influence of product research in enhancing the performance of small and medium enterprises performance was measured using correlation coefficient and multi regression analysis. The finding of the study revealed positive and statistically significant results for the relationship between product research (β =0. 367 at p value 0. 001) on performance of SME’s The researcher recommended that SME’s should consider market research as a strategic factor that leads to improved performance other than succeeding by mere lack hence should conduct market research regularly. The study suggested that future research could focus on finding out the limiting factors hindering SME’s to conduct regular market research.</text>
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                <text>Research on Wireless Power Transfer Efficiency Enhancement in Coil Array Structures</text>
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                <text>Efficiency Enhancement in a Multi-coil Wireless Power Transfer System</text>
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                <text>Samuel Afoakwa, Kyei Anim, Young-Bae Jung</text>
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                <text>Wireless power transfer technology via magnetic resonance coupling now has significant interest in industry and research with many applications. This paper proposes a linear multiple transmitter coil array (5 coils) for wireless power transfer for added gain and hence higher transfer efficiency in comparison to a single transmitter coil. The frequency splitting effect as a result of the coupling between the resonant transmitter coils due to their close proximity is shown to reduce the transfer efficiency to a receiver. The effect of the array spacing on splitting effect suppression is verified. It is shown that the splitting effect is sup-pressed as the distance between the coils is increased leading to a higher received signal and hence higher efficiency. Proposed horizontal displacement of the middle transmitter coils (2nd and 4th coils) in the coil array is shown to suppress frequency splitting. To further suppress the splitting effect due to the magnetic coupling between the transmitter coils, a multiple transmitter array is proposed with different coil turns. Thus it is shown that designing the multiple coil array with mixed number of coil turns (the 2nd and 4th coils are designed to have different number of turns as compared to the other three coils) causes uniform coupling among the coils reducing and eventually eliminating the splitting effect. Also to increase the efficiency at the receiver coil, displaced stacked coils are introduced on top of the coil array. The pro-posed stacked coil array is demonstrated to improve the transfer efficiency. Using the techniques, the proposed linear array structure achieves a transfer efficiency of 36.9% for a receiver coil at the boresight of the …</text>
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                <text>MEng Joseph Owusu, Mohamad Rijal Bin Hamid, Samuel Tweneboah-Koduah, Samuel Afoakwa</text>
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                <text>Miniaturized monopole planar antennas operating in the VHF/UHF band applied for Digital Video Broadcasting and mobile communication have gained research interest due to their low-profile, compact, and wideband nature. This antenna is capable of penetrating surfaces more easily, faster and can broadcast larger data because it operates in the wideband. The challenge of designing an antenna small enough to be adopted for Digital Video Broadcasting in handheld devices with capabilities of covering the DVB wideband and at the same time omnidirectional, with enough gain, good impedance coefficient which translates into efficiency is the drive of this paper. The proposed antenna in this paper is a rectangular patch with two large slots created in its radiating surface and extension on its edges for wider bandwidth and better matching. It employs a modified ground plane that uses coupling to achieve low return loss. CST microwave studio software was used for the simulation and optimization. The characteristics and simulated results are analyzed before the prototype structure is fabricated on an FR-4 substrate. A monopole planar antenna with total dimensions of 185× 45× 1.6 mm3 with an omnidirectional radiation pattern in the H-plane is fabricated and the results are presented. The antenna has high impedance bandwidth characteristics with operating frequency at-10 dB return loss from 470 MHz to 900 MHz and about 63% bandwidth efficiency. It has a VSWR ratio of less than 2. The significance of the various sections of the antenna together with the simulated and fabricated results is presented. It shows a suitable antenna with a wide …</text>
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                <text>2021</text>
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                <text>https://scholar.google.com/citations?view_op=view_citation&amp;amp;hl=en&amp;amp;user=QRyINJYAAAAJ&amp;amp;citation_for_view=QRyINJYAAAAJ:eQOLeE2rZwMC</text>
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                <text>Frequency Splitting Elimination in a multi-coil power transfer system</text>
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                <text>Samuel Afoakwa, Young-Bae Jung</text>
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                <text>A multiple transmitter coil wireless power transfer system that eliminates the frequency splitting effect as a result of overcoupling between very close transmitter coils is proposed. The use of coils of different sizes in the transmitter array is proposed in order to eliminate the splitting of the magnetic field produced by the transmitters. This is done by designing three different multi-coil transmitter arrays, each with five transmitter coils with a single receiver coil placed 40 cm from the transmitters. The first array is designed with coils of the same size. The second and third arrays are designed with coils of smaller sizes placed between larger size coils. The performance of the three arrays is compared by considering the scattering parameters at the receiver coil. It is shown that using smaller coil sizes between larger coils causes uniform coupling in the multiple transmitter array, resulting in suppression and subsequent …</text>
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                <text>IEEE</text>
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                <text>https://scholar.google.com/citations?view_op=view_citation&amp;amp;hl=en&amp;amp;user=QRyINJYAAAAJ&amp;amp;citation_for_view=QRyINJYAAAAJ:9yKSN-GCB0IC</text>
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                <text>The application of natural language processing (NLP) methods to designing conversational frameworks for health diagnosis improves patients’ access to medical information. An Android application based on fuzzy logic rules and fuzzy inference was created in this research. In Ghana, the service assesses the symptoms of diseases. The android application is built with the Support Vector Machine learning technique, with the aim of improving the model’s accuracy and performance. Natural Language Processing is often used by the machine to achieve the conversational style of asking the users for their symptoms. People can spend less time in hospitals and get low-cost or free care by using this technique, which is mainly used in Ghana’s rural areas.</text>
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                <text>IEEE</text>
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                <text>https://scholar.google.com/citations?view_op=view_citation&amp;amp;hl=en&amp;amp;user=QRyINJYAAAAJ&amp;amp;citation_for_view=QRyINJYAAAAJ:YsMSGLbcyi4C</text>
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                <text>2013</text>
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                <text>https://journals.sagepub.com/doi/pdf/10.1177/0266666913510167</text>
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                <text>Samuel Afoakwa, Young‐Bae Jung</text>
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                <text>This study presents an omnidirectional dipole antenna with wideband and low gain variation in the horizontal plane. The antenna is made up of two driven dipoles and two parasitic dipoles placed symmetrically on both sides of a central ground plane. The driven dipole is made up of two planar arms printed on both sides of the substrate. Two small slits on both sides of the driven dipole, a large centrally placed slit in the driven dipole, extensions on both sides of the driven dipole with different dimensions, and parasitic dipoles are introduced to greatly enhance the bandwidth and also attain a low gain variation. The fabricated antenna achieves a wide impedance bandwidth of 105.5% (1.36–4.4 GHz) for S11 ≤ −10 dB, and an average gain of 4.14 dBi with a low gain variation of 2 dB. The antenna may find applications in 2G/3G/LTE frequency bands.</text>
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                <text>The Institution of Engineering and Technology</text>
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                <text>2018</text>
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              <elementText elementTextId="17408">
                <text>https://scholar.google.com/citations?view_op=view_citation&amp;amp;hl=en&amp;amp;user=QRyINJYAAAAJ&amp;amp;citation_for_view=QRyINJYAAAAJ:u5HHmVD_uO8C</text>
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                <text>nderstanding and Managing the Advertising Process</text>
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                <text>This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.&#13;
&#13;
The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert’s effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector.&#13;
&#13;
Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning.</text>
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                <text>https://www.taylorfrancis.com/books/mono/10.4324/9781003008729/introduction-advertising-emmanuel-mogaji</text>
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