265 10 3075 http://repository.gctu.edu.gh/files/original/c9d890db6ca8dbe996bddcab63982b9d.pdf fb5f678658c5beb6ec1c522b36604535 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Strategic Marketing Communications of African Universities Creator An entity primarily responsible for making the resource Robert Ebo Hinson. Description An account of the resource Strategic marketing of higher education encompasses the efforts made by tertiary or higher education institutions to develop a better understanding of the needs of their prospective customers in order to design products and services to meet and exceed these needs. These marketing activities of tertiary institutions should usually be carried out through the execution of purposeful conversations with all the university brand stakeholders, and this is the function of brand marketing communications. Brand marketing communications seeks to integrate multiple consumer contact points that occur through the purchase of commercial messages in paid, earned, and owned media to deliver persuasive and impactful statements about higher education brands. Persuasive brand communications is a critical pillar in the successful marketing efforts of universities worldwide, and this new edited book focuses on marketing and brand communication issues from an African perspective. This chapter introduces the coverage and contents of the book, highlighting the different themes and chapters. Source A related resource from which the described resource is derived https://gala.gre.ac.uk/id/eprint/26167/7/26167%20MOGAJI_Strategic_Marketing_Communications_Of_African_Universities_Introduction_%28AAM%29_2019.pdf Language A language of the resource English http://repository.gctu.edu.gh/files/original/2fcf56f0aec4a2aa94162c1eb6f6b50c.pdf b755997abf15fa8c2a1088441cf61ed1 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Strategic Marketing of Higher Education in Africa Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Strategic marketing of higher education encompasses the efforts made by tertiary or higher education institutions to develop a better understanding of the needs of their prospective customers in order to design products and services to meet and exceed these needs. These marketing activities of tertiary institutions should usually be carried out through the execution of purposeful conversations with all the university brand stakeholders, and this is the function of brand marketing communications (Mogaji, 2016). Brand marketing communications seeks to integrate multiple consumer contact points that occur through the purchase of commercial messages in paid, earned, and owned media to deliver persuasive and impactful statements about higher education brands. Persuasive brand communications is a critical pillar in the successful marketing efforts of universities worldwide, and this new edited book focuses on marketing and brand communication issues from an African perspective. Africa is the second-largest continent, both in area and population, of the seven continents in the world. The continent is vast as is its education system designed to meet the educational needs of its citizens; however, there is a dearth of insight into this vast education system, especially its higher education institutions despite the fact that higher education is known to support countries’ social, economic, and cultural progress (Alcaide-Pulido, Alves, & Gutiérrez-Villar, 2017). While acknowledging the limited theoretical insight into marketing higher education in Africa (Maringe & Foskett, 2002; Ivy, 2008) research abounds on higher education in the developed countries, highlighting a gap in knowledge that needs to be filled. Universities in Africa are continually advancing towards providing better quality education (Olaleye, Ukpabi, & Mogaji, 2020). While there is a shortage of funds for existing universities, governments are still creating more universities, private institutions are also establishing universities to meet these growing demands, and likewise, universities in the developed countries are opening international branch campuses in Africa (Chee, Butt, Wilkins, & Ong, 2016; Maringe, 2009). The changing demographics of prospective students in Africa is also changing – they are more demanding, mobile, and tech-savvy and take time to search for information (Michael, 2004). These dynamics within the sector is necessitating the need for strategic marketing of higher education as universities are becoming more business-oriented in the competitive higher education market (Ndofirepi, Farinloye, & Mogaji, 2020). Marketing of higher education is necessitated based on the need to deliver a service to the market to those who can afford it (Mogaji & Yoon, 2019). In other words, some prospective students want to acquire tertiary education, and likewise, some universities need more students in order to remain commercially viable. Universities need to be strategic to portray how different and unique they are as this becomes a competitive advantage (Mackelo & Drūteikienė, 2010) and building this unique brand image as a university means more significant advantages are possible (Hemsley-Brown & Oplatka, 2006). The African context with these marketing dynamics, however, needs to be acknowledged. A significant challenge that colleges and universities in Africa face apart from the state and standards of the campuses is that they are not deemed to be competitive enough for consumers to perceive them as offering better products and services than their competitors. Besides, there are external challenges, often not in control of the university. There are challenges with the countries in terms of safety, security, and opportunities, as well as the macroeconomic stability living standards, inflation, and unemployment. The challenges of African universities are multifaceted. They face unique developmental challenges located in narratives of poverty, postcolonialism, coloniality, and more recently, decolonisation (Maringe, 2020). There is a gap in knowledge with regards to the marketing of higher education on the continent as the strategies adopted in the developed countries with a developed educational sector may not necessarily work in Africa (Mogaji, Farinloye, & Aririguzoh, 2017). Even though there are some developed higher education systems in Africa, such as in South Africa and Egypt, there is still a gap in knowledge about the African higher education market. Thus, there is need for better understanding of the higher education market and importantly their marketing challenges which informs the marketing communications strategies to be adopted. This book fills that gap in knowledge. It addresses one of the many sectors involved in developing the capacity of universities in Africa. While there are challenges with the administration of the universities, funding structure, curriculum, and quality of education (Maringe, 2005; Mogaji, 2019), this book focuses on the strategic marketing communications of the universities as they engage with various stakeholders and enhances managers’ decision-making capacity. This book offers empirical insight into the higher education market across the continent. It offers significant theoretical and marketing practice implications for academics, higher education administrators, and practitioners on how best to reach out to prospective students in the competitive higher education market using digital media and creating a brand that stands out. Likewise, international practitioners aiming to market to prospective African students or wishing to start partnerships with existing African universities will 2 Emmanuel Mogaji et al. also find this relevant in understanding the dynamics of the African higher education market. We hope that this book meaningfully advances our comprehension of marketing higher education in Africa and that it will stimulate further research. Language A language of the resource English http://repository.gctu.edu.gh/files/original/1f83ccad70d566f5edf118ae8748588a.pdf 874ddbac1f75e3f289c3b45c5bccea24 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Strategic Marketing of Higher Education in Africa Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource The higher education landscape is changing. The global competition for students’ enrolments has increased around the world. Universities are competing within their home market as well as in the international market. As government funding for public universities is reducing, there is pressure on universities to seek additional income by increasing their student enrolment. Attracting and enrolling students has become increasingly more challenging, as student behaviour is changing. These challenges present the need for higher education institutions to be more strategic in their approach to reaching out to prospective students. This concluding chapter on strategic marketing of higher education in Africa presents practical implications and critical insights into strategic marketing and brand communications of higher education institutions in Africa. Agenda for future research were also provided. It is anticipated that this will shape further discussion and theoretical advancement which will be relevant for scholars, students, managers, practitioners, and policymakers in the field of higher education marketing. Date A point or period of time associated with an event in the lifecycle of the resource 2020 Source A related resource from which the described resource is derived https://www.taylorfrancis.com/chapters/edit/10.4324/9780429320934-17/conclusion-emmanuel-mogaji-felix-maringe-robert-ebo-hinson http://repository.gctu.edu.gh/files/original/a706fb0ffecf5b445263ca2df77ef7a5.pdf 73d2060d174de3f07e249c4b11b7d268 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Strategic People Management and Development: Theory and Practice.6th Edition Creator An entity primarily responsible for making the resource Gary Rees and Ray French Subject The topic of the resource Human Resource Management Publisher An entity responsible for making the resource available Kogan Page Date A point or period of time associated with an event in the lifecycle of the resource 2023 Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English http://repository.gctu.edu.gh/files/original/10be2d271453adeab63b2ffcbab271f8.pdf 7e4967f141c673c1bf59e431e02a4e67 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Strategic Planning for Public Relations(2020).6th Edition Creator An entity primarily responsible for making the resource Ronald D. Smith Subject The topic of the resource Public Relation Management Publisher An entity responsible for making the resource available Routledge Date A point or period of time associated with an event in the lifecycle of the resource 2020 Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English http://repository.gctu.edu.gh/files/original/b36e481877d5d3106990a13fe977a1b6.pdf c8b9b40b33f2e0a1af78259b329ac059 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Graduate School Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Strategic Security Management-A Risk Assessment Guide for Decision Makers.2nd Edition.(2019) Creator An entity primarily responsible for making the resource Karim, Vellani Subject The topic of the resource Business Decision Management Publisher An entity responsible for making the resource available CRC Press Date A point or period of time associated with an event in the lifecycle of the resource 2019 Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English http://repository.gctu.edu.gh/files/original/e4c39c34c0d4371c96571e13da25800c.pdf d4497de96a9f69b2d79e2d9f52ec329e Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Strategic Supply Chain Management Creator An entity primarily responsible for making the resource Syed Abdul Rehman Khan, Zhang Yu Subject The topic of the resource Procurement, Logistics and Supply Chain Management Publisher An entity responsible for making the resource available Springer International Publishing Date A point or period of time associated with an event in the lifecycle of the resource 2019 Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English http://repository.gctu.edu.gh/files/original/6625a495f1611d361552fa0b113a353f.pdf f2e5cd4c00c2fc80e22c85011bb9bba7 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource <strong>Faculty Research Publications</strong> Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Strategies for Institutionalizing Blended Learning in Higher Education Institutions: A Case Study of a Ghanaian Public University Creator An entity primarily responsible for making the resource Ahmed Antwi-Boampong Description An account of the resource This paper presents strategies adopted by a higher education institution towards the implementation of its BL policy framework. It does so by reviewing the BL implementation process of a public university in Ghana, noting that there are barriers that have impeded the uptake of blended learning, for which reasons it examines the strategies that can be implemented to overcome these barriers. The insights are drawn from a case study involving qualitative approaches, utilizing interviews with stakeholders in the public university. The paper examines the question: How do educational institutions employ Blended Learning (BL) strategies that contribute to the transformation of the university? Using an inductive approach, the researcher interviewed twenty-two management staff and used Strauss and Corbin’s constant comparative method as the analytical technique to analyze the data. This paper develops an institutional strategy framework that can be used by managers in higher education to facilitate change processes, overcome faculty resistance, and embed blended learning in institutions. The seven constructs of this strategic framework consist of institutional vision and approach, promotion and planning, integrated infrastructure, motivation and encouragement, training, assessment and evaluation and sanctions. Date A point or period of time associated with an event in the lifecycle of the resource 2023 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&amp;hl=en&amp;user=riwB9JUAAAAJ&amp;citation_for_view=riwB9JUAAAAJ:g5Ck-dwhA_QC Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of Computing and Information Systems Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Strategies for teaching online courses within the Sub-Saharan African context: An instructor's recommendations Creator An entity primarily responsible for making the resource Stephen Asunka, Hui Soo Chae Description An account of the resource To understand better the challenges of implementing online learning in developing countries, the authors studied two consecutive iterations of an online course at a private university in Ghana during the in 2007-2008 academic year. Study participants were undergraduate pre-service teachers, and the course-Pedagogical Aspects of ICT-which hitherto had been delivered as a classroom-based lecture, was redesigned and delivered online by the instructors who also served as the researchers. This served the dual purpose of introducing the students to collaborative online learning, and providing the setting for this empirical study. Working within Africa's peculiar context of limited and unreliable technology infrastructure, and with students who preferred the traditional instructor-led approach to student-centered self-directed learning, several issues and challenges came to light. The lessons learnt, instructional strategies adopted, as well as the perspectives that the students shared in their formative and summative evaluations of the course, form the basis of a set of recommendations outlined in this paper. These recommendations therefore mainly relate to strategies that may be relevant to instructors who wish to foster young students' engagement and participation in learner-centered collaborative online learning activities within the context of limited technology infrastructure as pertains in most parts of Sub-Saharan Africa. Publisher An entity responsible for making the resource available MERLOT Date A point or period of time associated with an event in the lifecycle of the resource 2009 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&amp;hl=en&amp;user=AXIuswEAAAAJ&amp;citation_for_view=AXIuswEAAAAJ:2osOgNQ5qMEC Language A language of the resource English http://repository.gctu.edu.gh/files/original/aae8791077d1c63f76bb94033117095e.pdf 8ac5f19dc85c08ac1a82cadcc196e3b2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of Computing and Information Systems Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Structural Model of Students’ Interest and Self‐Motivation to Learning Mathematics Creator An entity primarily responsible for making the resource Dominic Otoo, Wahab A Iddrisu, Justice A Kessie, Ernest Larbi Description An account of the resource Students pick up the perception that mathematics is abstract and therefore, the learning of mathematics would yield to them no benefit. With their attitude towards mathematics modelled and their interest for mathematics impacted by this automatic generated perception, they may never again appreciate the beauty of mathematics. In this paper, the researchers used structural equation modeling (SEM), to investigate the variables that affect students’ interest, among the variables, students’ confidence and motivation. The foregoing variables were conceptualized to have a direct effect on students’ interest in mathematics, whilst mathematics anxiety and students’ knowledge of the usefulness of mathematics were conceptualized to have indirect effects on their interest in mathematics moderated by students’ confidence and motivation. The result showed that significantly students’ confidence directly affects students … Publisher An entity responsible for making the resource available Hindawi Date A point or period of time associated with an event in the lifecycle of the resource 2018 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&amp;hl=en&amp;user=ECTxVnYAAAAJ&amp;citation_for_view=ECTxVnYAAAAJ:M3ejUd6NZC8C Language A language of the resource English