Strategic Management and Case Analysis: An Integrated Approach

Strategic Management and Case Analysis: An Integrated Approach

Lori Anderson, Dirk Buengel, Joseph J. Simpson

Strategic Management and Case Analysis: An Integrated Approach is intended for students in undergraduate business programs taking a course in strategic management. Because strategic management synthesizes many business topics and takes a holistic view of business, strategic management courses are often senior-level capstone courses. Most undergraduate business school students begin their business education with a broad introductory business course and then concentrate on courses in their major. Then they return to a broader lens of business to cap off their business education at a higher level of learning.

This textbook supports this level of comprehensive learning. If used with a senior-level capstone course, this textbook supports seniors to synthesize their business education through the lens of strategic management and helps them understand how businesses become successful by leveraging their competitive advantage. This textbook integrates strategic management and case analysis, with cases linked from an open access collection of business strategy cases, RMIT Strategic Management Case Studies. Students will get the most out of this textbook if it is used with cases that students analyze.

Strategic Management

Virginia Tech Publishing

2025

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This resource is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

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