Dublin Core
Title
eMarketing: The Essential Guide to Marketing in a Digital World, 7th Edition
Creator
Dionne Solomons, Tania Kliphuis and Michelle Wadley.
Description
eMarketing: The Essential Guide to Marketing in a Digital World (7th Edition) is a comprehensive, globally recognized textbook published by the Red & Yellow Creative School of Business. Originally conceptualized by Rob Stokes and updated by digital education experts, it serves as a highly accessible blueprint for navigating the modern, post-pandemic digital landscape. The text is structured around a sequential four-step strategic framework: Think (research and strategy), Create (building digital assets), Engage (driving channel traffic), and Optimize (data tracking and analytics).
Subject
Marketing
Publisher
Red & Yellow
Date
2022
Format
PDF
Rights
This book is published under the Creative Commons Attribution-Non Commercial ShareAlike 3.0 Unported license. This means you can share and distribute this work, as long as you do not use it for commercial gain and you credit the publishers.
Language
English
Type
Text