Fundamentals of Business, 3rd Edition.

Fundamentals of Business, 3rd Edition.

Stephen J. Skripak and Ron Poff

Fundamentals of Business, 3rd edition, is an open education resource intended to serve as a no-cost, instructor-customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: Teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organizational structures and operations management; human resources and motivating employees; managing in labor union contexts; marketing and pricing strategy; hospitality and tourism, accounting and finance, and personal finances. The textbook was adapted for use in Virginia Tech’s Pamplin College of Business' introductory-level business course, MGT1104 Foundations of Business.

Business and Management

Virginia Tech

2020

PDF

This resource is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License (CC BY-NC-SA 4.0).

English

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