Browse Items (3107 total)

This open textbook for Introduction to Advertising was created under an Affordable Materials Grant. The textbook includes supplementary study guides, slide decks, and assignments.

This open textbook for Global Business was developed through a Round 14 Textbook Transformation Grant. Topics covered include the global context of business, currency, supply chains, legal systems, culture and values, financial markets, economic…

"Statistics: Meaning from data" helps data science and statistics students to obtain a firm grasp on basic probability and statistical concepts, with a scientific context and examples. The textbook has general applicability across most universities…

Principles of Microeconomics 3e covers the scope and sequence of most one-semester introductory microeconomics courses. The third edition takes a balanced approach to the theory and application of microeconomics concepts. The text uses conversational…

Introductory Business Statistics 2e aligns with the topics and objectives of the typical one-semester statistics course for business, economics, and related majors. The text provides detailed and supportive explanations and extensive step-by-step…