Browse Items (3117 total)

Using social identity theory and social capital theory as a backdrop to understand the context of subsistence marketplaces, this
study investigates how rural micro and small businesses engage in marketing practices and how poverty reduction policies…

Marketing Principles from the River City provides a contemporary exploration into the core concepts of marketing intended to be a free and open-access handbook for undergraduate introduction to marketing course students, a refresher resource for…

In the undergraduate study of computer science, a lecturer only teaches some things that are in the literature (most likely in an open access textbook). That knowledge may have been discovered before, several decades ago. A student is deemed to be…

Mathematical Foundations and Aspects of Discrete Mathematics is an advanced, 736-page textbook published by World Scientific Publishing Company. Authored by computer science researchers Jean Gallier and Jocelyn Quaintance, this volume serves as a…