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The Effect of Celebrity Endorsement on Brand Promotion.
The main objective of the study was to examine the effect of celebrity endorsement on brand promotion using Kabfam Ghana as case study. The study took a descriptive approach to the subject. The population of the study comprised all employees of…
Corporate Governance and Total Quality Management Implementation in The Telecom Sector, Ghana
The Emerging markets (EMs) and Frontier markets (FMs) within today’s global business economy function as the central engines of growth. Populations which previously had limited or no access to modern technological advances now enjoy product and…
Impact of digital marketing communication on organizational growth
This paper offers views on some current and future trends in marketing. The content is based on recent literature and on what is happening in the business world. The study explains digital marketing communication and it impact on organizational…
Assessing the influence of total quality management on customer satisfaction in the telecom industry: a TQM–SERVQUAL perspective
Total quality management (TQM) has become a reliable quality and customer satisfaction approach that can meet or exceed customer satisfaction. Previous studies have not really tied total quality management in the aspects of SERVQUAL as the major…