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                <text>Role of Culture in Developing Transformative Leadership for Higher Education in Emerging Economies</text>
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                <text>Organizations are bound together with a glue which is known as culture.&#13;
Higher education institutions such as colleges and universities, just like any&#13;
other organizations, have to efectively communicate their culture in terms of&#13;
their mission, vision, and purpose in an ever-changing world (Vasudeva &amp;&#13;
Mogaji, 2020). During the COVID-19 pandemic, higher education institutions have been confronted with keeping their culture intact and remaining&#13;
relevant to the students and the workforce (leadership, instructors, researchers, administrators, and the support staf) while they work from home. Te&#13;
pandemic has afected higher education institutions severely as attracting and&#13;
enrolling new students has become more difcult in this fnancially unstable&#13;
time, as has engaging existing students who do not have the resources to connect virtually (McCarthy, 2020; Moody’s, 2020). Such challenges faced by&#13;
higher education institutes are heightened in developing economies as they&#13;
have been under the stress of poor infrastructure, governmental support&#13;
(Olaleye et al., 2020), and lower literacy rates. Learners are socially disadvantaged with minimal access to technology, thereby impacting their ability to&#13;
engage with the online learning environment (Zhong, 2020).</text>
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                <text>https://www.researchgate.net/profile/Varsha-Jain-6/publication/358600114_Role_of_Culture_in_Developing_Transformative_Leadership_for_Higher_Education_in_Emerging_Economies/links/64a7acfcb9ed6874a501cd5e/Role-of-Culture-in-Developing-Transformative-Leadership-for-Higher-Education-in-Emerging-Economies.pdf#page=249</text>
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                <text>Marketing Practices of Rural Micro and Small Businesses in Ghana: The Role of Public Policy</text>
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                <text>Using social identity theory and social capital theory as a backdrop to understand the context of subsistence marketplaces, this&#13;
study investigates how rural micro and small businesses engage in marketing practices and how poverty reduction policies affect&#13;
micro and small business activities and growth. The results show that rural micro and small businesses weave morality and&#13;
religiosity into their commercial activities and survive in a competitive subsistence marketplace by engaging with social networks,&#13;
relationships with customers, and relationships with staff. The interdependence among these relationships contributes to the&#13;
competitive positioning of the business and its intelligence gathering. Despite the existence of government programs to fund&#13;
micro and small business startups, most owner-managers use social networks to initially fund and grow their businesses. The&#13;
paper ends with implications and future research directions.</text>
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                <text>https://journals.sagepub.com/doi/pdf/10.1177/0276146717741067</text>
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                <text>Factors influencing teaching as a career choice in both public and private universities in Ghana</text>
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                <text>George Kofi Amoako, Kwasi Dartey-Baah, Evans Sokro</text>
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                <text>Purpose&#13;
The purpose of this paper is to explore how lecturers in both public and private universities in Ghana are motivated to take up teaching as a career using Herzberg’s two-factor theory.&#13;
Design/methodology/approach&#13;
In this paper, qualitative research design was adopted. Data were collected from 24 lecturers from both public and private universities in Ghana and analysed with NVivo.&#13;
Findings&#13;
Results from the analysis indicate that public sector university lecturers are generally better motivated than their counterparts at the private sector. Workload is higher at private universities, affecting research and publications negatively. The study also revealed that there are differences in motivation in relation to the hygiene factors between the public and private university teachers.&#13;
Research limitations/implications&#13;
This study has a few limitations that must be considered and could provide guidance for future study; as this …</text>
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                <text>Factors Influencing Students’ Choice of a Federal University: ACase Study of a Nigerian Federal University</text>
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                <text>The factors affecting students’ choice of higher education is essential for the university’s&#13;
management. Various research across the world has been carried out to understand how students&#13;
select their preferred universities for tertiary study; however, there is a shortage of insight from&#13;
an African perspective. Specifically focusing on a federal university in Nigeria, this study aims&#13;
to explore factors influencing students’ interest in the school and why they selected it as their&#13;
study location. A structured questionnaire from 282 undergraduate students based on stratified&#13;
random sampling was used to understand these choice factors. The study found that personal&#13;
interest greatly influenced students’ decisions, followed by parental influence, university&#13;
reputation, university ranking, and fees. The results provide an understanding of students’&#13;
choices for universities in a Nigerian context, which is a loose representation of the general&#13;
influences of students’ choice for study sites on the continent. This would enable stakeholders&#13;
working in the Nigerian education sector including academics, administrators and practitioners&#13;
and international collaborators to understand the most effective ways to reach out to prospective&#13;
students and draw useful lessons for universities' marketing strategies, which could be&#13;
recommended not only in Nigeria but in Africa at larg</text>
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                <text>Daniel Rajkumar and Godfred Owusu-Bempah Emmanuel Attah Kumah</text>
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                <text>Evaluating hotel websites as a&#13;
marketing communication channel:&#13;
A dialogic perspective</text>
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                <text>Abstract&#13;
The purpose of this paper is to assess hotel websites as a marketing communication tool using Kent and Taylor’s (1998) dialogic principles. This study was executed qualitatively using content analysis of 42 hotel websites&#13;
in Ghana. The results of the study show that hotels in Ghana are adequately utilising websites as a marketing&#13;
communication tool. The findings further show a preponderant use of the principle of conservation of visitors&#13;
and the dialogic loop principle by the sampled hotel websites. However, the majority of the sampled websites&#13;
performed rather poorly on the return visit principle. The research contributes to the scarce literature on&#13;
hospitality management in an emerging economy context.</text>
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                <text>https://journals.sagepub.com/doi/pdf/10.1177/0266666915570506</text>
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                <text>This study seeks to identify and explain the ethical challenges in advertising, the effects of advertisements targeting children and some unethical advertisements. It also studies the ethical issues in advertising and gives examples of local Ghanaian adverts that have proven unethical and has some social and cultural implications to bear on the Ghanaian society.</text>
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