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                <text>Recent unruly energy crisis Ghana is facing and ways to control it, has led to the completion of an extensive literature search both in the specific field of research (energy systems) and specific topic of research (energy demand and supply matching), which revealed the gaps in literature leading to a proposed topic of research that seeks to embark on the development of a model for the prediction of domestic energy demand and usage in Ghana.&#13;
The aim of this work is to identify the gaps in literature with respect to the specific topic of research and consequently defining a research problem identified from the limitations and recommendations made for further research works. Specific objectives are then formulated, which include; analyzing the inadequacies of the existing practices and factors to arrive at demand and supply for domestic energy consumption in Ghana which stipulated the need to unveil the progress of energy supply and demand gap for domestic energy consumption in Ghana and ways to mitigate the existing gap.</text>
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                <text>THE EFFECT OF SERVICE INNOVATION ON&#13;
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                <text>Service Innovation is a topic that has become relatively popular in recent years&#13;
because of its importance and the effects it has on the businesses. The purpose of&#13;
this study is to identify and understand the effect Service Innovation has on the&#13;
Customer satisfaction through constructs like service quality and perceived brand&#13;
value. The study used quantitative research method in order to collect data from the&#13;
convenience sample. The data was collected from two different countries, thus&#13;
cultural values and differences have been compared. The results from the study&#13;
suggest that service innovation has a positive and direct effect on the Service&#13;
Quality and Perceived Brand Value as well as its direct relationship with Customer&#13;
Satisfaction. Another factor revealed is the culture and the study emphasizes its&#13;
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                <text>Te situation caused by the Covid-19 global crisis has led universities to make&#13;
abrupt and immediate changes to continue training their students virtually&#13;
(Bao, 2020). Universities have had to urgently adapt their strategies to respond&#13;
to the crisis since the beginning of the epidemic to carry on with their daily&#13;
tasks efciently (Ali, 2020; Kieu et al., 2020).</text>
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                <text>Information and Communication Technologies (ICT) have become part of everyone's’ lives and imagining&#13;
a life without them seems almost impossible. Mobile phones and social media platforms, which are of&#13;
great importance in this thesis, are used for contacting friends and families, gathering news but also as a&#13;
tool for organizing a getaway. Therefore this bachelor thesis aims to answer the research question “How&#13;
and why refugees might change their ICT behaviour when migrating to Europe?”. Until now, this&#13;
questions has not been answered in the literature. Previous studies only focussed on the ICT use at the&#13;
specific location of migrants and refugees (in their home countries, en route or in their host societies),&#13;
examined the impact on ICT on social integration or treated the media discourse about refugees, for&#13;
example, on Facebook.&#13;
Contributing to this discourse, the author of this thesis conducted interviews with six refugees of&#13;
different nationalities in two refugee centers in Düsseldorf, Germany, asking them about their individual&#13;
ICT behaviour in their countries of origin, en route and in Germany. Based on the method of discourse&#13;
analysis, the interviews reveal that the mobile phone as well as social media platforms are of great&#13;
importance for refugees as they enable them to take part in their loved ones lives despite the&#13;
geographical distances. On the other hand refugees did not changed their ICT behaviour now living in&#13;
Germany compared to their home country, the purpose, however, did changed.</text>
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                <text>Purpose&#13;
This study aims to fill the gap on proenvironmental behavior studies among consumers in bottom of the pyramid (BOP) market by examining the relationship between values, beliefs and norms among Ghanaian consumers.&#13;
Design/methodology/approach&#13;
A sample of 324 Ghanaian consumers (responses rate of 64%) was used to estimate the model. The data was analyzed using maximum likelihood robust approach of Lavaan package for structural equation modeling in R.&#13;
Findings&#13;
The findings show that there is no significant relationship between values and the new ecological worldview, which also does not affect awareness of environmental consequences. However, awareness of consequences, likely based on personal experiences, significantly impacts perceived ability to reduce threats to the environment. Ghanaian consumers are mainly influenced by personal experiences with local environmental …</text>
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                <text>Enhancing Employability Skills in Marketing Graduates Through Teaching Philosophy and Curriculum Design: A Ghanaian Perspective-</text>
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                <text>The purpose of this research is to find out how teaching philosophy and curriculum design can affect graduates' employability skills. In the same way, university survival also depends on how well graduates perform in the workplace. Teaching philosophy affects curriculum design which in turn could affect employability. Higher education teachers and administrators' awareness of these variables and how they interplay could enhance student employability skills. Qualitative methodology was used in this research to investigate the relationship between teaching philosophy, curriculum design, and employability skills. The data for the study were sampled from both public and private universities in Ghana. The population size for the study was 12 respondents.</text>
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                <text>Purpose: The purpose of this paper is to throw light on CSR activities of mobile telecommunication companies in Ghana. The major and minor players in the Mobile</text>
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                <text>Customer Service and Customer Retention in Ghana's Banking Sector : The Case of SG SSB Bank (Societe Generale, Ghana)</text>
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                <text>George K. Amoako Robert K. Dzogbenuku,Godson K. Ahiabor</text>
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                <text>This paper assesses the extent to which SG-SSB Bank Limited satisfies its customers in order to retain them and to identify the effects of customer service retention on the bank's fortunes. Regarding methodology of the study, a descriptive approach was considered using systematic random sampling method. The field instrument touched attributes of service performance, customer complaints, and service quality from 120 respondents. Multiple-linear regression model was used to determine the relationship between customer service delivery and customer retention. The study revealed that respondents were satisfied with service performance of quality service provided by the bank, but were dissatisfied with how the bank deals with customer complaints. It was concluded that though Ghana's banking sector is growing, much needs to be done in terms of client service management and strengthening employees' relationship with the management for growth. It is recommended that banks in Ghana must strive to meet ever increasing demands of clients if they want to remain relevant and competitive in the banking industry. The implication is that retaining customers through efficient customer service practices should be of prime focus of the top management for tangible results at the frontline. This will enhance corporate image in the banking sector, which is currently described as very competitive. Findings will be useful for policy development for sustainable growth in Ghana's financial services sector and other financial markets in Africa.</text>
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                <text>Indian Journal of Marketing</text>
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                <text>Electronic customer relationship management (E-CRM) practices of micro, small, and medium scale enterprises in Ghana</text>
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                <text>Rebecca Baah-Ofori, George Kofi Amoako</text>
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                <text>This book chapter is aimed at finding out how SMEs in Ghana employ electronic customer relationship management (E-CRM) to improve their business performance. Case studies were used and five companies were selected and their managers interviewed. The study found that there is a growing awareness among SME owners about social media platforms. It also found that SME owners use such platforms for marketing and e-CRM purposes. The most reported social platforms used for e-CRM were found to be Facebook, WhatsApp and Instagram. Regarding the effectiveness of these platforms for marketing and e-CRM, the SME owners interviewed intimated that they are fast, convenient, and cost effective marketing platforms. This study concludes that SMEs in Ghana are aware of and use mostly free internet platforms such as Facebook, WhatsApp and Instagram for e-CRM. Specifically, SMEs use such platforms …</text>
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                <text>IGI Global Scientific Publishing</text>
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                  <text>Faculty of IT Business</text>
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                <text>SMS advertisement and purchasing intentions: an emerging market perspective</text>
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                <text>George Kofi Amoako, Joshua Kofi Doe, Marian Tsegah, Albert Martins</text>
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                <text>This study sought to investigate and understand customer behaviour that determines attitudes in relation to SMS advertising and purchase intentions in Ghana. The quantitative method was used with simple random sampling technique in selecting the respondents. Four hundred eighty-five questionnaires were issued out, 420 were returned and 400 used as the sample size. Structural equation modelling was employed to analyse the relationship amongst the variables. The study findings supported the hypothesis that informative SMS advertisement, entertaining SMS advertisement, credibility of SMS advertisement and irritability of SMS advertisement all has positive influence on purchasing intentions of customers.</text>
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                <text>Inderscience Publishers (IEL)</text>
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                <text>2023</text>
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