248 10 3118 http://repository.gctu.edu.gh/files/original/9050955851f72be61c3af053d0c18a52.pdf 498e1a42ea060dbec958f66a5a1a9e40 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Bank customers’ preferences and responses to Corporate Social Responsibility (CSR) initiatives in Ghana Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource  The study seeks to investigate Ghanaian bank customers’ ranked preference for corporate social responsibility (CSR) initiatives and determine which initiative has the greatest effect on attitude and behaviour toward banks. A sample of 384 retail bank customers is employed in the study. Applying a one-way MANOVA and two uni-variate ANOVAs, the study finds that customers have the highest preference for corporate philanthropy initiatives, followed by customer-centric and community volunteering initiatives. Additionally, the overall effects of CSR initiatives on customers’ attitude and behavioural intentions toward bank brands are found to be significant. More specifically, the study finds, using a Scheffé post-hoc test, that corporate philanthropy initiative have the greatest effect on both attitude and behavioural intentions towards bank brands. Based on the findings, the study recommends that the best type of CSR initiative that retail banks should apply to stimulate customers’ attitude and behaviour towards their brands in Ghana is corporate philanthropy initiatives. Publisher An entity responsible for making the resource available Creative Commons License -CC BY-NC-ND 4.0 Date A point or period of time associated with an event in the lifecycle of the resource 2014 Source A related resource from which the described resource is derived https://ajobe.journals.ac.za/pub/article/view/107 Language A language of the resource English http://repository.gctu.edu.gh/files/original/8c566b8f4d22bf649bcecdd2b290efb4.pdf 1c4b0f0978798630c5c689ce06aba97a Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Journal of Applied Learning & Teaching Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource In modern times, the nature of higher education around the world has been largely determined by the models established in influential countries such as France, Germany, Great Britain and the United States of America (Pechar & Park, 2017; OECD and European Union, 2019). This book, titled Understanding the higher education market in Africa, offers theoretical and practical insights into the dynamics of higher education, especially the marketing of higher education, in this comparatively less-researched continent. It explores the key players, challenges and policies affecting higher education across the continent; their marketing strategies and the students’ selection processes. Publisher An entity responsible for making the resource available Journal of Applied Learning & Teaching Date A point or period of time associated with an event in the lifecycle of the resource 2022 Source A related resource from which the described resource is derived file:///C:/Users/Afriyie/Downloads/481-Article%20Text-2157-2-10-20220627%20(1).pdf Language A language of the resource English http://repository.gctu.edu.gh/files/original/495b23c731f4912645d624723d89f359.pdf b85a7f8b610f05b9207dd4531bb65dcd Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource From library anxiety to mobile Internet use Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource As is often the case, this issue deals with a variety of aspects of information development in a variety of countries – from library anxiety in the Sudan to mobile Internet use in China. The first paper deals with a country, the Sudan, which has featured only rarely in our pages over the years. ‘Sudanese library anxiety constructs’, by K.A. Abusin of the Sudan University of Science and Technology, and A.N. Zainab and Noor Harun Abdul Karim of the University of Malaya, reports on a study that explored library anxiety amongst Sudanese university students and identified the contributing factors. These factors were identified using diary information collected from third year undergraduate students. The analysis of diary entries revealed eight library constructs, which were collectively named ‘Sudanese Library Anxiety Construct’. The eight constructs comprised affective and cognitive barriers and negative perceptions towards the academic library environment, library staff, peers, library services, library collections and library regulations. The results show that a high proportion of Sudanese university students experience feelings of fear and anxiety when using the library to write their first research paper. We remain in Africa with the second paper, ‘Internet browsing behavior: a case study of executive postgraduate students in Ghana’, by Robert Ebo Hinson of the University of Ghana Business School. The paper examines the motivation for Internet browsing amongst Executive MBA students at the School. The study revealed that students browse the Internet for social, academic and professional purposes. Their social use includes sending and receiving email, socializing through Facebook, chatting and making new friends. Academic motivations for browsing include research, getting access to academic journal databases, interacting with lecturers and supervisors, registering for professional courses and obtaining information on specific courses of study. Professionally, students browse the Internet to obtain trade information, interact with clients, check on conference alerts, and access databases of clients. In general, the students browse the Internet because of its perceived usefulness in providing quick and accessible information, its convenience and as a communication tool. We move to Asia, and a completely different topic, with the next paper, ‘The effect of ICT on political development: a qualitative study of Iran’, by Ali Pirannejad of the University of Tehran. Twenty-six government officials and policy makers and 31 ordinary citizens of Tehran were interviewed to investigate how ICT affects political development. The results were grouped into five categories: political empowerment and public control, as two factors which affect the political development of people; and capacity building, public service and transparency, as three elements which affect political development in government. The study found that ICTs influence the political development of people through empowerment and public control, which help them to monitor their government. The paper concludes with some ideas for further research. The next paper takes us to the other side of the world with another change of subject. In ‘The potential of e-reserves for the Main Library, University of the West Indies, St. Augustine, Trinidad’, Rabia Ramlogan and Jennifer Papin-Ramcharan (deceased), of the University of the West Indies, outline the factors to be taken into account by the library in looking to implement an e-reserves service. Background preparation involved a survey of the literature and current library practices to assess the benefits and challenges of e-reserves, while other factors considered included increased access to local content and local copyright legislation. The implementation of the e-reserves pilot is discussed, followed by the pilot’s preliminary findings and lessons learned from the pilot experience. The paper ends with recommendations aimed at moving the project forward, giventhe service’s importance regarding increased availability and accessibility of core teaching materials Publisher An entity responsible for making the resource available Reprints and permission: Date A point or period of time associated with an event in the lifecycle of the resource 2011 Source A related resource from which the described resource is derived https://journals.sagepub.com/doi/pdf/10.1177/0266666911414378 Language A language of the resource English http://repository.gctu.edu.gh/files/original/4954774174a9c24ee231b07c1ca7b037.pdf 7dea55dc1e7834fc1c4414b745e442ed Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Corporate social responsibility and employer attractiveness: Perspectives of prospective jobseekers in Ghana Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource This article explores the importance that prospective jobseekers attach to corporate social responsibility (CSR) practices of firms and how their CSR perceptions may translate into their willingness to work for CSR-practising firms. The study employed correlations, as well as multiple and hierarchical regressions to analyse data collected from 603 respondents. CSR perception was found to be positively related to attraction to working for CSR-practising firms. Male respondents attached higher importance to firms’ engagement in CSR while respondents from the African continent attached higher importance to firms’ engagement in CSR than respondents from other continents, with the exception of Australia. Publisher An entity responsible for making the resource available African Journal of Business Ethics, Date A point or period of time associated with an event in the lifecycle of the resource 2018 Source A related resource from which the described resource is derived file:///C:/Users/Afriyie/Downloads/190-Article%20Text-1294-1-10-20181116.pdf Language A language of the resource English http://repository.gctu.edu.gh/files/original/86f84c2ef25b2276f41e3144a08e9aa1.pdf 5821b4a69016812b61d835c19d1f4fa3 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Corporate Social Responsibility (CSR) Practices of Foreign and Local Companies in Ghana Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource This article reports a comparative study of the key motives underlying corporate social responsibility (CSR) practices of foreign and local firms operating in Ghana and the societal as well as business outcomes of these practices. The results show that while the CSR decisions of foreign firms are mainly guided by legal prescriptions, those of their local counterparts are guided mostly by discretionary and social considerations. The socially oriented CSR practices of the local firms are consistent with cultural expectations in Ghana that those with extra resources should support the less privileged members of the society. But the difference in the degree of importance that the two groups of firms attach to discretionary motives for their CSR practices is not statistically significant. The article also discusses the policy, strategy, and research implications of the findings. © 2012 Wiley Periodicals, Inc. Publisher An entity responsible for making the resource available Published online in Wiley Online Libra Date A point or period of time associated with an event in the lifecycle of the resource 2011 Source A related resource from which the described resource is derived Robert Ebo Hinson Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Marketing Communications in Emerging Economies, Volume II Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention. It is the first of its kind to highlight key conceptual issues and provide critical empirical evidence on marketing communications in and from emerging economies. Corporate executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it lays bare some important strategic and operational insights specific to emerging markets. Date A point or period of time associated with an event in the lifecycle of the resource 2022 Source A related resource from which the described resource is derived https://link.springer.com/book/10.1007/978-3-030-81337-6 Language A language of the resource English http://repository.gctu.edu.gh/files/original/7d50b468134a2c5eb4f2172a8c7d5fc9.pdf c100af5714752dcb1a3c70f2dbf28934 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Stakeholder Involvement in Social Marketing Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource This book was inspired by the many conversations we had with Dr. Nuray Buyucek during her doctoral research at Social Marketing @ Griffith. Nuray, following the completion of her PhD, embarked on a career in government, and her work commitments did not allow her to continue working with us to bring her concept for this book to reality. We would like to acknowledge Nuray’s contribution in the process of converting our conversations into a book proposal. Further, we would like to thank staff at Routledge for creating the opportunity for us to deliver this book. Your enthusiasm for our idea and support from the first conversation over a year ago made our work much easier. We also want to acknowledge the work of the reviewers who each patiently provided their constructive feedback on every chapter – it is possible to deliver books like this one only because of our supportive colleagues who are always willing to give us a few hours of their time so that we and all contributing authors can benefit from your expertise and experience. Finally, this book would not be possible without hard work and dedication of all contributing authors, who willingly shared their knowledge of stakeholder involvement in social marketing programmes Publisher An entity responsible for making the resource available Routledge Date A point or period of time associated with an event in the lifecycle of the resource 2021 Source A related resource from which the described resource is derived file:///C:/Users/Afriyie/Downloads/10.4324_9780429055898_previewpdf.pdf Language A language of the resource English http://repository.gctu.edu.gh/files/original/33e19a34d65775b78c79e76a531b9aff.pdf e1b84210c42c45af1ee4c0f67959a0da Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Examining Mobile Shopping Characteristics, Shopping Value and Continuous Use Intention Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource The present study examines the relationships among convenience factors, trust, self-efficacy, shopping value, customer satisfaction (CS), and continuous use intention (CUI) in the context of consumer behaviour within mobile shopping environments. Using a sample size of 457 respondents, structural equation modelling was employed to test the proposed hypotheses. Results revealed significant positive relationships between AC, PC, and SC with shopping value (SPV). In contrast, EV and PPC showed insignificant relationships with SPV. Trust (TST) exhibited a significant positive association with SPV, while ease of use (EOU) demonstrated an insignificant relationship. Self-efficacy (SE) also displayed a significant positive impact on SPV. Moreover, SPV positively influenced both CS and CUI. These findings contribute to a deeper understanding of the factors driving consumer behaviour in mobile shopping contexts, emphasizing the critical roles of convenience, trust, and self-efficacy in shaping shopping value, customer satisfaction, and continuous use intention. Source A related resource from which the described resource is derived file:///C:/Users/Afriyie/Downloads/ssrn-4853578.pdf Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Brand Management Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management. Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. With case studies, activities, learning objectives and online resources for lecturers, this book is an ideal accompaniment for undergraduates, post graduates or students who have never studied branding before. Written in an approachable way, it gives readers the basics, allowing them to enhance their understanding of the core topics and advance their study further. Source A related resource from which the described resource is derived https://link.springer.com/book/10.1007/978-3-030-66119-9 Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Marketing Communications and Brand Development in Emerging Economies Volume I Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage. Interest in marketing communication and brand development has increased in recent years due to the proliferation of productions, changing consumer behaviour, increased competition, and technological advancement. Recognising the complexity of these challenges, it has become imperative for firms in emerging economies to understand contemporary issues in marketing to compete effectively and create value for consumers and stakeholders. The first of this two volume work provides insights into this critical issue in a changing world, including destination brand management, brand avoidance, sponsorship, health and personal branding, and offers a futuristic perspective on marketing communications, including the influence of neuromarketing, artificial intelligence, and virtual reality. Meanwhile, Volume II focuses specifically on the effects of the Covid-19 pandemic, social responsibilities, and emerging technologies. Taken together, this two-volume work is a definitive resource for scholars and students of marketing, branding and international business. Publisher An entity responsible for making the resource available Contemporary and Future Perspectives Date A point or period of time associated with an event in the lifecycle of the resource 2022