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                <text>Managing market innovation for competitive advantage: how external dynamics hold sway for financial services</text>
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                <text>Robert Ebo Hinson </text>
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                <text>Abstract: From the complexity theory, it is argued that external factors largely determine the effectiveness of firm-level strategies. Hence, firms must seek to align their strategies such as market innovation with the prevailing business environment to achieve competitive advantage. We investigate the moderating effect of three environmental factors, regulatory regime, competitive intensity and customer demand on the relationship between innovation and competitive advantage creation in financial services firms. Data were collected from the Ghana’s financial services sector with a focus on banking and insurance institutions. Constructs were validated through confirmatory factor analysis while robust regressions estimates were run to test their hypothesised relationships. We found that both competitive intensity and regulatory regime positively increase the effect of market innovation on competitive advantage.  It was also found that the interaction between competitive intensity  and regulatory regime has a positive effect while the interaction between customer demand and regulatory regime dampens the positive relationship  </text>
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                <text>Marketing horti-tourism and rural development for leveraging tourism agenda 2030: a perspective article&#13;
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                <text>Robert Ebo Hinson</text>
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                <text>Purpose – This paper aims to draw the attention of the academic scholars to how marketing of hortitourism can take action to contribute to tourism agenda 2030.&#13;
Design/methodology/approach – Reviewing literature on tourism, this paper builds a case for&#13;
marketing horti-tourism based on the research gaps in literature, and future research directions are&#13;
proposed to aid in the achievement of tourism agenda 2030.&#13;
Findings – Scholarly research on horti-tourism remains scarce, and more research attention is&#13;
suggested on this subject matter. The tourism sector produced varied forms of tourism where hortitourism is associated with horticulture farms, vegetable gardens and flower gardens which provide direct&#13;
gains such as employment creation, foreign currency earnings, income generation source, poverty&#13;
reduction and other gainful commercial activities. Despite the importance attached to this form of tourism&#13;
in literature, less research has been conducted to market its relevance to nations and businesses. Much&#13;
academic studies are needed to project this form of tourism.&#13;
Originality/value – This perspective paper serves as a call for tourism firms, governments and other&#13;
stakeholders within and outside to make theoretical and practical contributions by marketing hortitourism destinations to visitors which aid in the UN Tourism Agenda of 2030.&#13;
Keywords Horti-tourism, Marketing, SDGs&#13;
Paper type Viewpoint</text>
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                <text>© Emerald Publishing Limited, ISSN 1660-537</text>
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                <text>202</text>
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                <text>Resisting the System: Examining How Activist Chief Executive Officers (CEOs) Drive Positive Social Change in Ghana’s Fourth Republic</text>
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                <text>This chapter offers a 360-degree inquiry into chief executive officer (CEO) activism in Ghana. Several theoretical/conceptual lenses (Afrocentricity and Afrocentric philosophies of sustainability; public relations for social responsibility; and postmodernism) are activated to enrich the literature on CEO activism. Data collection entailed long interviews with 24 men and women activist CEOs. Data analysis followed the qualitative theme-based approach. Findings suggest that CEO activism is motivated by alternative factors, including Afrocentric philosophies such as Caritas, Ubuntu, Ma-atic ideology, Africapitalism, and some postmodern concepts. Various unique campaign issues and causes, strategies and tactics, outcome classes, and safeguards and guidelines for activist CEO campaigns are discussed. The study helps internationalize CEO activism research and deepens global perspectives on corporate activism while contributing to contemporary imaginings and understandings of the political actions of CEOs.</text>
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                <text>Department of Political Science, University of Ghana, Accra, Ghana</text>
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                <text>2024</text>
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                <text>https://link.springer.com/chapter/10.1007/978-3-031-54744-7_10</text>
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                <text>Short video narratives, brand equity dimensions and hortitourism patronage: does real-world video matter?</text>
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                <text>Purpose – Using the transportation theory, and the brand equity model, this study aims to examine how short&#13;
video narratives from a tourist perspective increased brand equity dimensions which could lead to intention to&#13;
patronise. Further, the study tested the moderating role of real-world video between the brand equity&#13;
dimensions and intention to patronise.&#13;
Design/methodology/approach – A sequential explanatory mixed method is adopted for this study. An&#13;
empirical study was conducted in the first phase with 1,119 participants. In the second phase, the quantitative&#13;
results were used to develop a semi-structured interview guide for in-depth interviews with 9 respondents to&#13;
validate the quantitative outcomes. The structural equation modelling technique was utilised to analyse the&#13;
quantitative data, whereas content analysis was used for the qualitative data.&#13;
Findings – The results revealed that short video narratives lead to horti-awareness, image and value.&#13;
Additionally, horti-awareness, and value had a significant impact on intention to patronise horti-tourism&#13;
destinations. Another interesting observation is that the negative perceived quality might be as a result of the&#13;
short video emanating from a tourist perspective. Importantly, potential tourists perceived the real-world video&#13;
to be authentic, thus strengthening the relationship between the brand equity dimensions and intention to&#13;
patronise.&#13;
Practical implications – This research provided valuable insights for marketers/management and&#13;
stakeholders within the tourism and hospitality sector to achieve benefits derived from the findings of&#13;
the study.&#13;
Originality/value – To the best of the authors knowledge, this study is the first attempt to embed the theory&#13;
of transportation and the brand equity model in understanding horti-tourism destinations, which can rarely be&#13;
found in extant literature.&#13;
Keywords Short video narratives, Intention to patronise, Brand equity, Real-world video, Horti-tourism&#13;
Paper type Research paper&#13;
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                <text>2025</text>
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                <text>https://www.emerald.com/insight/content/doi/10.1108/jhti-10-2023-0767/full/pdf?title=short-video-narratives-brand-equity-dimensions-and-horti-tourism-patronage-does-real-world-video-matter</text>
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                <text>Robert Ebo Hinson</text>
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                <text>Corporate social responsibility reporting of banks operating in Ghana</text>
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                <text>This study seeks to track corporate social responsibility (CSR) reporting of local and foreign banks in Ghana from 2010-2014 financial year ends. Employing a qualitative approach, data used were only annual reports sourced from selected banksâ€™ websites. We found that all selected banks reported more external than internal disclosures. Concerning internal disclosures, only one foreign bank reported product and customer initiatives whiles one local and four foreign banks reported human resource initiatives. External disclosures reported uneven community involvement and environmental focus among the selected banks. Health, education, and sports development dominate CSR initiatives and disclosure in Ghanaâ€™s banking industry.</text>
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                <text>2018</text>
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                <text>https://ajobe.journals.ac.za/pub/article/view/146</text>
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                <text>The Creative Industries and International Business Development in Africa</text>
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                <text>Fashion, Gaming and Digital (including Animation). Key areas include SDGs,&#13;
Fashionomics, Photography and Photojournalism. There are also higher education institutions such as the Nollywood Centre at the Pan Atlantic University&#13;
(Lagos, Nigeria) and the Janet Centre at University of Pretoria (South Africa).&#13;
This appendix highlights some of the developments in the creative industries&#13;
space on the continent.</text>
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                <text>2020</text>
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                <text>https://www.emerald.com/insight/content/doi/10.1108/978-1-80071-302-420211016/full/pdf?title=appendix</text>
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                <text>Examining the link between social capital, knowledge quality, SMEs innovativeness and performance</text>
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                <text>The purpose of this study was to examine the relationship between some elements of social capital, knowledge quality,&#13;
and Small and Medium Enterprises (SMEs)’ innovativeness and export performance. Data were collected from owners/&#13;
managers of SME exporters in Ghana. Structural Equation Modeling was used for the data analysis. The results indicate&#13;
that the elements of social capital facilitate access to quality knowledge which consequently improves SMEs’ innovativeness. The study also shows that SMEs’ innovativeness affects their export performance.</text>
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                <text>https://journals.sagepub.com/doi/pdf/10.1177/0266382120970157</text>
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                <text>Re-imagining Educational Futures in Developing Countries&#13;
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                <text>universities are growing more quickly than the government’s capacity to fnance&#13;
these institutions (Iruonagbe et al., 2015; Olaleye et al., 2020).&#13;
Beyond the university itself, there are challenges with internet penetration&#13;
and power supply. As many people must use the internet for online teaching&#13;
and learning, poor internet connections pose a problem. Internet penetration&#13;
in Nigeria stood at 42% in January 2020, and the average speed of mobile&#13;
internet connections was 15.32 Mbps compared to the United Kingdom with&#13;
35.57 Mbps and Australia with 67.66 Mbps; in addition, 96% of mobile connections in Nigeria are prepaid (DataReportal, 2021). Countries in emerging&#13;
economies also have an average speed of 10  Mbps (Hannata, 2019). Te&#13;
fnancial implications of using the internet are also an issue, as many people&#13;
may have to buy more data to engage with teaching and learning.&#13;
Te power supply in these countries poses a challenge that may afect the&#13;
teaching and delivery of lectures. Te World Energy Outlook special report&#13;
recognises the persistent lack of access to electricity, and the unreliability of&#13;
electricity supplies in emerging countries, including in the continent of Africa.&#13;
Tis lack of access is a factor that is inhibiting the progress and development&#13;
of the continent, as there are over 600 million people in Africa who do not&#13;
have access to electricity (IEA, 2019) and 350 million people in developing&#13;
Asia (Cozzi et al., 2018). While Africa has 20% of the world’s population, it&#13;
accounts for less than 4% of global electricity use (Te Economist, 2019).&#13;
Tis lack of access to electricity also provides challenges for universities, staf&#13;
and students who may want to adopt online teaching. Tis is a peculiar challenge for emerging countries that may not apply in more developed locations.&#13;
Urbanisation, growing populations and economic conditions pose other&#13;
challenges that are peculiar to emerging countries (Alhumaid et al., 2020).&#13;
Even in many developed countries, there are still disadvantaged students from&#13;
various backgrounds, including minority ethnic groups, and low-income,&#13;
migrant and indigenous families, who have not beneftted from the internet&#13;
and new technologies (Ng &amp; Graham, 2018). If some individuals are still&#13;
disadvantaged in developed countries, there are many more deprived students&#13;
in emerging ones. Ho and Lau (2018) recognised the impact of the home&#13;
literacy environment on student engagement including the educational levels&#13;
of parents; the sociocultural and economic conditions of these countries also&#13;
pose additional challenges. Tere are concerns around parents’ abilities to&#13;
support their children, and the availability of a conducive studying environment at home, especially when people live in high-density areas (Ijadunola&#13;
et al., 2019; Rotas &amp; Cahapay, 2020). Importantly, in emerging countries,&#13;
parents also have lower literacy levels.</text>
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                <text>https://www.researchgate.net/profile/Varsha-Jain-6/publication/358600114_Role_of_Culture_in_Developing_Transformative_Leadership_for_Higher_Education_in_Emerging_Economies/links/64a7acfcb9ed6874a501cd5e/Role-of-Culture-in-Developing-Transformative-Leadership-for-Higher-Education-in-Emerging-Economies.pdf#page=19</text>
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                <text>Catalysts for Social Media Adoption in the Public Sector in Africa</text>
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                <text>Robert Ebo Hinson</text>
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                <text>This chapter aims to provide an understanding of the factors that serve as catalysts for social media adoption by public sector firms in Africa. Using the Technology Organisation Environment (TOE) framework, this chapter explains how social media technology is adopted and used by public sector organisations in Africa. Social media adoption is an organisational context, and hence the TOE can best be used to understand the factors affecting the adoption of the technology. On the technological factors, African countries have the capability to fully use their technological capabilities to introduce all social media platforms. The crucial issue of concern is that public sector organisations must see social media as having potential benefits to promote communications. The external environmental factors involving pressure from government and citizens for public sector organisations to use social media is mainly due to the increasing use of the technology by citizens across Africa. In most African countries, governments have policies in place to take advantage of the enormous benefits of social media. This chapter argues that several organisational factors, including top management support, resource availability, and skilled human resource to sustain social media technologies are significant tonic factors that catalyse the adoption of social media by Africa’s public sector.</text>
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                <text>This chapter aims to provide an understanding of the factors that serve as catalysts for social media adoption by public sector firms in Africa. Using the Technology Organisation Environment (TOE) framework, this chapter explains how social media technology is adopted and used by public sector organisations in Africa. Social media adoption is an organisational context, and hence the TOE can best be used to understand the factors affecting the adoption of the technology. On the technological factors, African countries have the capability to fully use their technological capabilities to introduce all social media platforms. The crucial issue of concern is that public sector organisations must see social media as having potential benefits to promote communications. The external environmental factors involving pressure from government and citizens for public sector organisations to use social media is mainly due to the increasing use of the technology by citizens across Africa. In most African countries, governments have policies in place to take advantage of the enormous benefits of social media. This chapter argues that several organisational factors, including top management support, resource availability, and skilled human resource to sustain social media technologies are significant tonic factors that catalyse the adoption of social media by Africa’s public sector.</text>
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                <text>Value Co-creation of Places and Spaces in Africa’s Creative Hubs</text>
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                <text>Robert Ebo Hinson</text>
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                <text>This chapter provides case illustrations at the sub-regional creative hubs from East to West, and North to South Africa. Starting off with a broad overview of creative hubs – notably African Tech Hubs, and how they have been at the forefront of culture and innovation on the continent, the chapter moves on to discuss a few examples from the Co-Creation Hub in Lagos Nigeria to the South African Cultural Observatory, Starplace Hub and Playable City Lagos. A Sectoral Journey in other Places &amp; Spaces is also undertaken from the African Literature sub-sector to the Music and Fashion sub-sectors. Finally, a selection of Art Galleries and Cultural Centres such as The Bruce Onobrakpeya Foundation and the Nike Center for Art and Culture and the Dak’Art Biennial, Dakar, Senegal are highlighted alongside the Kó Art Space, Lagos, Nigeria.</text>
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