Principles of Microeconomics 3e covers the scope and sequence of most one-semester introductory microeconomics courses. The third edition takes a balanced approach to the theory and application of microeconomics concepts. The text uses conversational…
"Statistics: Meaning from data" helps data science and statistics students to obtain a firm grasp on basic probability and statistical concepts, with a scientific context and examples. The textbook has general applicability across most universities…
This open textbook for Global Business was developed through a Round 14 Textbook Transformation Grant. Topics covered include the global context of business, currency, supply chains, legal systems, culture and values, financial markets, economic…
This open textbook for Introduction to Advertising was created under an Affordable Materials Grant. The textbook includes supplementary study guides, slide decks, and assignments.
This open textbook is developed for an international cohort and designed to explain business finance concepts in an easily understood manner without overwhelming students with too much content.
The 6 Ps of Creativity is not just another book on creativity. It is a practical, inspiring guide to unlocking your inner genius and unleashing the collective potential of your team. Whether you are a business owner, manager, entrepreneur,…
Elementary Algebra is an open-access textbook written by David Arnold from the College of the Redwoods and hosted online by LibreTexts. Originally developed for pre-college algebra courses (like Math 380), this Open Educational Resource (OER) bridges…
Business Communication: Five Core Competencies is a practical, engaging book designed to help undergraduate students and business professionals develop competence and build confidence in their business writing skills. Readers will learn about the…
This text will provide students with learning tools to develop fundamental mathematic skills and help them to improve basic arithmetic skills and develop reasoning and problem-solving skills.
This book begins not only with public speaking as a skill but also with communication as a human practice. From interpersonal conversations to civic speeches, from face-to-face dialogue to AI-mediated interaction, our ability to communicate with care…